Category Archives: Digital Marketing

Restricted Brand

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FULL DISCLOSURE: I am not a Republican, Democrat, liberal or conservative. Hence, this article is non-aligned. Are Facebook, Twitter and Google corrupting their brands by being socially underhanded? Of late, both Facebook and Twitter have been publicly accused of censoring non-left-of-center content. Now Google admits to blocking advertisements due to Google’s perception of social desirability. In each instance, these corporate goliaths, which together control the flow of most online human interaction, either admit to or are accused of filtering legal content based on their perception of what should or should not be. The new media is aping the old media, and runs the risk of the same fate. Regardless of if you agree or disagree with the filtered content, the troubling aspect is that large corporations are deciding what content their users should and should not see. Outside of endangering activities (e.g. terrorism, child porn, congress convening), the Internet has … Continue reading →

Escalated Advertising Warfare

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The gray puzzle piece on my screen is a sign of why marketers are their own worst enemy. The Chrome browser allows you to disable any automatically executing media it encounters. I enabled this feature after growing sick (and tired) of auto-playing videos on web pages I visited for text content. It is rather annoying when sitting alone in a quiet office, and focusing intently on the meaning within a paragraph, for a loud and often off-screen video to start playing, shattering the silence and destroying your concentration. Thanks to marketers who thought auto-playing videos were a smart idea, now all advertisers using playable media are banned from my laptop. It has been said that 99% of marketers give the other 1% a bad name. These ratios may be a bit off, but it illustrates the point that bad marketing practices cause marketing to fail. This has been the talk … Continue reading →

Cost, Effective

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What is effective may not be inexpensive. Then again it may be. I stumbled upon two marketing maven surveys, one that reported how effective some lead generation options were and another on how low cost they were. Coming from two different organizations, there were gaps in what was surveyed and reported, but there was enough connecting tissue to make an intelligent review of B2B promotional options. Before I ramble on too much about the details, what was striking is that options for lead generation in social media never scored in the top half of all options by effectiveness. This isn’t to say that social media is to be avoided, but that as a lead generation tool, it isn’t worth a lot of investment. This will shock many here in Silicon Valley because the endless local mantra is that everything is possible with social media. If it were, then social media … Continue reading →

SEO Centering

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Any competitive marksman will attest that you don’t have to hit the bull’s-eye to win a match. The same goes for marketing, including that corner of marketing called Search Engine Optimization (SEO). For every product, there is a precise target audience and keywords that are compelling to making the buyer/product match. But no human has one single interest, and their interests tend to have subsidiary interests. Click here for the best SEO service. B2B buyers are no different. Enterprise Linux has always been more than just an operating system, and many people buy it for the stuff that comes bundled (MySQL, JBoss, Hadoop, Apache, etc.). Marketing and SEO Boerne, involves a greater scope of interest than the core product. Which is where some SEO companies mislead their customers. One can expand their keywords as to generate a great deal of

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