- We perform both quantitative and qualitative research
- We execute primary research and aggregate secondary research
- We host our own, private online survey suite
The probability of success equals one minus the probability of failure. Reducing the probability of failure increases the probability of success.
This is where market research and marketing intelligence enters the equation – market research reduces the probability of failure. The better you understand your market, the better you will meet the market’s needs and the better you will communicate to buyers.
Silicon Strategies Marketing executes your market research, both primary and secondary. Our research methods create solid foundations for go-to-market decisions and increase your probability of success.
Primary market research
Quantitative market research
Primary market research gathers data directly from people who influence buying decisions. Through structured approaches, quantitative and qualitative data are acquired and assembled into meaningful business actions.
Silicon Strategies Marketing conducts a broad range of market research. We host our own online survey infrastructure and conduct mailed surveys when necessary (click here to see a demo of our survey suite). Surveys gather highly accurate knowledge about the strength of demand for any aspect of a market or whole product feature set.
Silicon Strategies Marketing also conducts competitor analysis. When paired with quantitative analysis, the combined market intelligence research defines your product positioning opportunity map. Positioning and road maps are essential to maneuvering past competitors and gaining market share without wasteful promotional expenditures.
Qualitative market research
Numbers only tell part of your customers’ story. Survey statistics identify which opportunities are better than others. Understanding opportunities requires understanding nuances about buyer motivations.
Silicon Strategies Marketing conducts qualitative research to discover your market’s expected outcomes – what customers actually want as opposed to what they perceive is possible. Once you know what customers hope to achieve, designing and promoting products becomes less risky and customer demand increases significantly.
One approach are deep interviews. Deep interviews are one-on-one dialogues with key buyers or influencers. Through guided processes, Silicon Strategies Marketing interviewers discover buyer functional and emotional motivations and expected outcomes. Once the full spectrum of needs is understood, product and marketing strategies can be defined and executed.
Focus groups are similar to deep interviews except group dynamics are used to understand which motivations are subject to group reinforcement and how that relates to product discovery, referencing and adoption.
Secondary market research
Often significant amounts of primary research is already available from analyst groups or trade organizations. Such raw data is typically generalized and broad. Secondary research must be analyzed and understood within the context of your specific markets, segments and your position therein.
We locate, acquire, aggregate, analyze and incorporate secondary research into your marketing strategy. This fast method for making high-level decisions on products and new markets can be very expedient.