Silicon Strategies Marketing builds confidence. Our values drive every engagement with every client.
To help companies, especially high tech firms, dominate their markets through precise marketing strategy and execution.
To be honest with clients, build long-lasting relationships of trust, and contribute significantly to their success.
Silicon Strategies Marketing was founded to help companies strategize about products, position and promotions while measuring the effectiveness of these plans. Our consultancy helps companies to quickly establish a meaningful presence in their chosen markets by driving their corporate objectives.
We provide expertise in the art and science of marketing. We help companies through the formal processes of both strategic and tactical marketing. Strategic processes include:
- Corporate goal setting and product objective setting
- Market definition, sizing and segmentation
- Whole product definition setting
- Product and competitor positioning
- Corporate and product competitive (SWOT) analysis
- Researching and establishing pricing models
- Product channel strategy creation (domestic and international)
- Identifying and communicating core product value messages
- Establishing corporate or product branding strategies
- Market research for product creation, development and enhancement
Tactical processes that we assist with include:
- Establishing corporate or product images
- Planning and executing product launches
- Educating client PR agencies on product positioning and campaigns
- Creating uniform collateral and web presence
- Developing detailed market acquisition plans
- Developing promotional campaigns and effectiveness measurements
- Copywriting and creating press releases
- Conducting strategic partner identification and recruitment
- Conducting campaign and strategy success analysis
- Market-focused surveying