Vision and Values at Silicon Strategies Marketing

Silicon Strategies Marketing builds confidence.  Our values drive every engagement with every client.

SSM White Paper

What CxOs Think About Linux

Read what we learned through deep interview techniques with CxOs while driving a new software marketing strategy for SuSE Linux.

Thought Leadership

"Trust Me. I'm In Marketing."

Read chief strategist Guy Smith's recent post at the Silicon Strategies Marketing Memos blog

Marketing Wisdom
“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”

Editor in charge of business books for Prentice Hall, 1957

Our Mission

To help companies, especially high tech firms, dominate their markets through precise marketing strategy and execution.

Our Values

To be honest with clients, build long-lasting relationships of trust, and contribute significantly to their success.

Our Company

Silicon Strategies Marketing was founded to help companies strategize about  products, position and promotions while measuring the effectiveness of these plans. Our consultancy helps companies to quickly establish a meaningful presence in their chosen markets by driving their corporate objectives.

Our Business

We provide expertise in the art and science of marketing. We help companies through the formal processes of both strategic and tactical marketing. Strategic processes include:

  • Corporate goal setting and product objective setting
  • Market definition, sizing and segmentation
  • Whole product definition setting
  • Product and competitor positioning
  • Corporate and product competitive (SWOT) analysis
  • Researching and establishing pricing models
  • Product channel strategy creation (domestic and international)
  • Identifying and communicating core product value messages
  • Establishing corporate or product branding strategies
  • Market research for product creation, development and enhancement

Tactical processes that we assist with include:

  • Establishing corporate or product images
  • Planning and executing product launches
  • Educating client PR agencies on product positioning and campaigns
  • Creating uniform collateral and web presence
  • Developing detailed market acquisition plans
  • Developing promotional campaigns and effectiveness measurements
  • Copywriting and creating press releases
  • Conducting strategic partner identification and recruitment
  • Conducting campaign and strategy success analysis
  • Market-focused surveying