Marketing Strategy Development

 
Client Testimonial
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“[Silicon Strategies] was the essential element to [our North American] office creat­ing a strong positioning and messages for that market … [SSM] effectively promoted the SuSE image and helped us achieve a greater mind­share in the market.”
Richard Seibt, Past President, SUSE and Novell EMEA

Guidance in defining your go-to-market strategy

Go to market strategy requires choosing between options and assembling a plan of action. None of this is simple.

Building a go-to-market strategy involves establishing and balancing:

  • Market definitions
  • Segmentation strategy
  • Genotype (personae) analysis
  • Assuring you deliver a whole product
  • Positioning your product for current sales and future segment growth
  • Devising effective messaging
  • Creating a brand that biases purchases

Silicon Strategies Marketing helps you assemble a solid go to market strategy, or we can develop any of the individual components. Our best practices inventory will be employed to create:

  • Whole product strategies for segment and market dominance
  • Go to market plans for product promotions
  • Business plans and funding pitches

Your marketing strategy is not worth risking. Contact Silicon Strategies Marketing today to discuss your strategy and business goals.