SEO Centering

Any competitive marksman will attest that you don’t have to hit the bull’s-eye to win a match.

The same goes for marketing, including that corner of marketing called Search Engine Optimization (SEO). For every product, there is a precise target audience and keywords that are compelling to making the buyer/product match. But no human has one single interest, and their interests tend to have subsidiary interests. Click here for the best SEO service.

B2B buyers are no different. Enterprise Linux has always been more than just an operating system, and many people buy it for the stuff that comes bundled (MySQL, JBoss, Hadoop, Apache, etc.). Marketing and SEO Boerne, involves a greater scope of interest than the core product.

Which is where some SEO companies mislead their customers.

One can expand their keywords as to generate a great deal of useless traffic – which some SEO consultants do as proof of their prowess – then blame the lack of conversion on the client company. According to www.seoadvantage.com.au, in the early days of search engines – when the “keyword” meta tag was still analyzed – some SEO pioneers filled sites with inappropriate keywords just to generate hits. I saw one B2B software site than had meta tag keywords that I cannot include here lest I trigger your spam filter (one of those words rhymes with “corn”).

You can cast your net very wide, but the selection of fish you catch is poor. You can cast your net very narrowly and get a small number of really choice fish, but your children go hungry. There is a concentric ring of topics that are related and meaningful to your target audience that you can use without penalty of dissatisfied web surfers. The game is in knowing how many rings out from the bull’s-eye you can shoot for and still score highly. Go too far, you create keyword dilution and eventually the number of bull’s-eyes you hit approaches zero – so few conversions that you go bankrupt. Slightly outside the center and you get people who will convert, but would not have discovered your site for lack of total precision.

The key is the closeness of concepts. If you sell dart boards, darts are a highly relevant companion topic and well worth using in your total SEO strategy. Beer, though often associated with dart throwing, would not be, so please be very carefull from where you get the best seo services.

Go one ring out from your conceptual keyword base, but not more than that one ring unless there are profound (often vertical) conceptual connections.


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