Whole Product Definition

Define whole products to dominate target segments or entire markets

“Your whole product encompasses everything you deliver, including features, price, support and the shade of red on your packaging.”

Guy Smith, Silicon Strategies Marketing

Client Testimonial
Ian Henderson, CEO, Rubric
“Silicon Strategies provided the focus and guidance we needed to get to the next level.”
Ian Henderson, CEO, Rubric
Branding White Paper

Selling Empathy - The Power Of Positioning And BrandingKnowing customer motivations will define branding and messaging, driving revenues and loyalty higher.

Marketing Wisdom
“Great devices are invented in the lab-oratory. Great pro­ducts are invented in the marketing department.”

William Davidow, Intel

Objective: Create products that meet most of your target market’s expected outcomes.

Benefits: Eliminate competition by eliminating them as viable alternatives while making your products easy to buy.

Silicon Strategies Role: Research and map customer needs, preferences and expected outcomes that are unmet in the market to define your whole product.

A whole product creates a compelling reason to buy. By defining and creating whole products, you make products easy to buy. This expedites sales and blocks competition.

Different Degrees of Product DefinitionOften there is a large difference between the product you have and the whole product that fulfills customer desires. Most companies and new products err by designing incomplete solutions for the entire market, and not whole products for key market segments.

Whole product strategy begins with defining and prioritizing your market segments. Once prioritized, deeper research into the perceived needs, expected outcomes and buyer preferences of that segment begins. The end goal is to address every preference, need, question and concern buyers have.

Gaps between generic products and a market-satisfying whole product can be addressed in a number of ways:

  • Build: Add required features to your product
  • Buy: Acquire technology to complete the whole product
  • Partner: Augment with other companies’ products and services
  • Ignore: Explain why the customers’ concern is not critical

Silicon Strategies Marketing consultants guide you in defining your whole product, and can help with research. Our consultants work with your marketing and executive teams to define and segment the market, then investigate compelling expected outcomes that buyers want, including outcomes that are not specifically product features.

Contact Silicon Strategies Marketing for a telephone consultation
on defining your whole product.