↓
 
  • Home
  • About SSM
    • Guy Smith – Chief Strategist
    • Vision and Values at Silicon Strategies Marketing
    • Your size company
      • Start-ups – Setting a Good Foundation
      • Mid-sized Companies
      • Enterprises – Aligning Teams and Leading Marketing Initiatives
  • Services
    • Market Research
    • Marketing Strategy Development
    • Marketing Communication and Materials
    • Marketing Operations/Execution
    • Mentoring and Coaching
    • Seminars & Sessions
      • Marketing Strategy Seminars
      • Mentored, One-day Strategy Development for Startups
    • Interim Marketing Executives
  • Clients
    • Selected Silicon Strategies Clients
    • Client Case Studies
      • SuSE/Novell
      • DeviceAnywhere
      • Private Social Networks
      • VA Software
      • Foreign Exchange Translations
      • FundNET
      • Rubric
      • Telamon
  • Contact

  • Technology Marketing
    • Market Definition
    • Market Segmentation
    • Buyer Genotypes/Personae
    • Whole Product Definition
    • Positioning
    • Branding
    • Market Messages
  • White Papers

Tag Archives: Mobile

Microsoft Defense Dance

Posted on 2013/09/03 by admin2015/01/30

Is Microsoft buying Nokia a final point of Ballmer failure? Likely not, but with his track record one has to wonder. Microsoft is buying Nokia’s handset hardware business and licensing Nokia mobile technology patents (something that Apple also did after a nasty bout of litigation). Most folks think Microsoft is attempting to clone Apples 360° product offering. Microsoft already started down this road with their Surface tablets, which received rave reviews from both customers. Recognizing that they are desperately behind in the now-dominating consumer mobile market, Microsoft seems to be building a new product offering by bringing all the hard and software in-house. (The obvious punch line is that Microsoft is adopting their own orphan since Nokia is the only handy maker squarely behind mobile Windows) The more interesting aspect of this news item is Nokia’s patents, which Microsoft is licensing (Nokia was wise not to sell that revenue stream). … Continue reading →

Posted in Business Strategy, Marketing Strategy, Mobile | Tagged Marketing, Markets, microsoft, Mobile, nokia, strategy

Paranoia Pays

Posted on 2011/01/04 by admin2017/04/14

Steve Jobs needs to call Andy Grove ASAP. Groves, one of Intel’s founders, was very clear on the concept of paranoia in the tech biz.  Perhaps being Hungarian and thus too well acquainted with Soviet oppression, Andy learned paranoia at a young age.  But he refined his paranoiac inclinations being in the technology business, a war zone where corporate death comes quickly and painfully.  Like a battlefield where every soldier is out for himself, nobody and no company are safe from competition. Not even Apple. Wildly popular and cult-like, the iPhone and iPad made indelible marks in the consumer electronics space.  Though pads and smartphones existed before Jobs took on the job, Apple refined the product category and advanced the expectations of the market.  Combined brilliance in product design and marketing led to worldwide buzz, techno lust and a stock price that makes members of the House of Saud blink … Continue reading →

Posted in Market Trends, Marketing Mistakes, Mobile | Tagged android, apple, google, Mobile

Mobile Mayhem

Posted on 2009/04/07 by admin2009/04/07

Silicon Strategies client DeviceAnywhere has the good sense not only to employ us, but to take the pulse of their own industry on a regular basis. Knowing that trends change over time helps companies know how best to serve their customers – to anticipate their needs DeviceAnywhere surveys examine what technologies mobile applications developers design for, how DeviceAnywhere services are used and most interestingly what kinds of mobile applications are being written. This last bit says everything about how the mobile application market has shifted and what consumers really want. They want the Internet in their pocket. The Internet is a success because it is Darwinian in nature. Every mutant content provider self-formed out of the digital muck, rapidly mated in orgiastic enthusiasm, and new species of content and application are perpetually being delivered. Go forth and iterate. The reason a Darwinian Internet creates is popular is that every possible … Continue reading →

Posted in Market Trends, Mobile | Tagged deviceanywhere, market, Mobile, survey, trends
Copyright © 2001-2025 Silicon Strategies Marketing — Marketing Consulting | Silicon Valley, Asheville NC
The infamous Facebook Non-Support Saga
↑