↓
 
  • Home
  • About SSM
    • Guy Smith – Chief Strategist
    • Vision and Values at Silicon Strategies Marketing
    • Your size company
      • Start-ups – Setting a Good Foundation
      • Mid-sized Companies
      • Enterprises – Aligning Teams and Leading Marketing Initiatives
  • Services
    • Market Research
    • Marketing Strategy Development
    • Marketing Communication and Materials
    • Marketing Operations/Execution
    • Mentoring and Coaching
    • Seminars & Sessions
      • Marketing Strategy Seminars
      • Mentored, One-day Strategy Development for Startups
    • Interim Marketing Executives
  • Clients
    • Selected Silicon Strategies Clients
    • Client Case Studies
      • SuSE/Novell
      • DeviceAnywhere
      • Private Social Networks
      • VA Software
      • Foreign Exchange Translations
      • FundNET
      • Rubric
      • Telamon
  • Contact

Marketing Strategy Consultants
  • Technology Marketing
    • Market Definition
    • Market Segmentation
    • Buyer Genotypes/Personae
    • Whole Product Definition
    • Positioning
    • Branding
    • Market Messages
  • White Papers

Tag Archives: positioning

Branding Positions

Posted on 2015/09/17 by Guy Smith2015/10/26
Branding and positioning during the bowling alley effect

“Branding is making the market think and feel what you want them to think and feel about you and your products.”© We are currently mentoring a London client as they work through their go-to-market strategy. Ground-up strategy development is not a simple process even for well-defined markets. These chaps are in an early adopter arena, and likely in a specific niche. Knowing their product category has been a challenge as even the analyst groups have not yet bothered to classify the space our client is staking out. Yet they are already mapping their next segments to achieve the Bowling Alley effect described in Crossing The Chasm. This situation has brought their branding mission to the fore because of the difficulty of branding a product in an undefined space, and branding it for a larger set of market segments. In a word … messy. As you no doubt recall, market dominance … Continue reading →

Posted in Branding, Marketing Strategy, Posioining | Tagged branding, chasm, Marketing, positioning, strategy | Leave a reply

Positioning Power

Posted on 2010/02/17 by admin2010/02/17

Growing your market in the modern age without knowing your positioning is like driving motorcycle down an Interstate while blindfolded.  You will lose and the resulting splatter will not be pretty. Positioning is simply establishing where on a competitive map your products are in the eyes of the market.  The concept is quite simple if you ignore for a moment the complicating factors of market maturity, multiple segments many buyer genotypes, or 3,274 other elements.  To determine one’s position you simply have to identify the issues that are of primary concern to your buyers, and either measure their attitudes about competing products and perform a realistic evaluation of all the entrants. Sounds simple, but it isn’t, and often leads to awkward issues.  Here’s an unfunny example. Silicon Strategies Marketing recently performed a series of investigations for a client to determine what the market felt was important about a services offering … Continue reading →

Posted in Marketing | Tagged market, Marketing, positioning, segments | Leave a reply
Copyright © 2001-2023 Silicon Strategies Marketing — Marketing Consulting | Silicon Valley, Asheville NC
The infamous Facebook Non-Support Saga
↑