I have been very busy lately. Not only does business at Silicon Strategies Marketing rise in a recession (people sense their strategy is imperfect when they start losing money) but I have been giving a nearly endless series of presentations on marketing technology in troubled times.

Part of that presentation appears in an article by the smart folk at SoftwareCEO in two series on recession survival tactics. My contribution to their article “How to recession-proof your software firm, part 2: 18 tips on sales and marketing” relates some of what I say in my presentations — that aligning your marketing efforts to the Market Disciplines of your main customers cut through their newly raised recession filters.

The gist of it is that aligning everything you do with the Market Disciplines of your core customers is essential during economic chaos. During recessions, enterprises revert to the original and lasting disciplines that made them successful to begin with. It is an organization-wide mass psychological reaction that creates huge new filters to your sales.

Interested in learning more? I’d be happy to give the presentation to your marketing and sales teams. Contact us today.