Market Vision
“There is no market there,” I said to the entrepreneur, who left in a huff. Sure, I might have been wrong, but that is unlikely. The entrepreneur may be one of those storied Silicon Valley visionaries whose acute sense of the needs of certain buyers is so profound that he soon will buy a small third world country with his spare change, but that is just as unlikely. The first need every company has is a market. The first question is always “does a market exist?” After all, without willing buyers no amount of product design, cost reduction, hard work or plain dumb luck will make a company successful. This then brings to the fore the nature of identifying viable markets, a task Silicon Strategies Marketing routinely performs for our clients though we have to deliver bad news more often than we like. There are two primordial paths to market … Continue reading →