Channeling Brands
A local Sprint store sale punk demonstrated Siri on the new Apple iPhone 4S by saying “Siri, I’m drunk” to which Siri relied “There are 15 taxis in the vicinity …” This demo would kill Steve Jobs. Other customers on the sales floor were a mixture of amused and offended, though before the demo all had come cash-in-hand to see the new iGizmo. Each now wore a creepy expression on their mugs — similar to the ones they likely wore upon discovering the Santa Myth (which is not to be confused with the Santana Myth which claims that Carlos can sing). The iPhone’s image had been tarnished by a frat boy stunt in a place trying to sell iPhones. Apple’s G-rated brand was slammed with an R-rated demo, and nobody left that Sprint store with a 4S. Growing or preserving a brand through channels is slightly more difficult than balancing the … Continue reading →