Marketing to Sales
I’m surprised that anyone is surprised that sales and marketing don’t get
along. You would have greater success in forging a bond between cannibals
and fat missionaries. At least one has a taste for the other.
Most humans h…
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Momentum is fleeting
Momentum marketing
George Bush the Elder referred to it as "The Big Mo", shortly before being mowed over by Ronald Reagan.
Which goes to show that momentum is a trick…
You have been assimilated . . .
Servers have become all but purely commoditized, and there is no turning
back.Gartner’s 2005 server tally shows two diverging trends — shipped server unit…
Easy come, easy go . . .
Google has brand. It is good, strong, built on something real, and seemingly impervious. Indeed the only thing that could hurt the Google b…
Continue reading →Intangible marketing
Marketing intangibles is tough work. And yet, this is a growing part of the high tech world, so we better get used to it.
Physical objects are fairly easy. I have watched with amusement when a techie walks past a rack of servers at a trade …
Frictionless or fictional?
The good folks at CIO Insights released their 2006 IT trends report, which was surprising for its lack of surprises.We have conducted long and dee…
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