When “Free” is a Bad Thing
The words “free” and “sex” are the most often used words in product promotions. Sadly, those words rarely appear together.
…
The words “free” and “sex” are the most often used words in product promotions. Sadly, those words rarely appear together.
…
Branding gurus (like me) tend to lean toward creating one very strong and well positioned brand. Indeed, I once consulted with 3AM Labs, who had split their technology positio…
Continue reading →