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Author Archives: admin

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When “Free” is a Bad Thing

Posted on 2005/08/05 by admin2014/12/05

The words “free” and “sex” are the most often used words in product promotions. Sadly, those words rarely appear together.
…

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When two brands are better than one

Posted on 2005/06/18 by admin2018/05/19

Branding gurus (like me) tend to lean toward creating one very strong and well positioned brand. Indeed, I once consulted with 3AM Labs, who had split their technology positio…

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