Externalizing myth as marketing
Don’t get me wrong. I like Scott McNealy. In the dry world of technology, his pithy quotes are worthy of a compilation, if not an occasional Poison Pen Award.
But a weakness in marketing was painfully exposed in …
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Market dominance from below
It appears that yet another technology market has been usurped by an upstart. Being a fan of rags-to-riches stories, I almost giddy over this news.
According to the good folks at …
Cold, dead fish – version 2.0
I cut my technical teeth working within the Hewlett Packard universe (can you say RTE, MPE, HP-IB, m-o-u-s-e).
Back then there was a joke about the ever so technocratic HP. The joke was:…
The TCO of FUD
Technology buyers accept the inevitability of Fear, Uncertainty and Doubt (FUD) campaigns, though they discount the conclusions. And tech buyers also don’t believe most TCO studies that sales people lob their direction.
So it is little won…
Darwin lives!
In the list of overused marketing hype words, “ecosystem” is surpassed by few and only the classics like “robust”, “TCO”, and the ever popular “industry leading.”
The shame is that technology ecosystems do exist,…
Continue reading →Vertical Vertigo
Being a marketing consultant, I am often caught in the intersections of market movements. Some weeks different clients will call with different issues, that are exactly related.
It’s been se…
Continue reading →Embrace and Defend
I like bashing Microsoft as much as the next guy, and perhaps a tiny bit more. And like my neighbors, I cannot look at any Redmond activity without a healthy doe…
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