Antisocial Media
“Twitter is an ‘all about me’ place. So is Facebook. Both will be replaced with something else someday.” The radio host who said this, a man who lives in the social space as part of his livelihood, was making a fairly shrewd observation. Perhaps the condition is temporary, but most social media is about micropublishing, allowing everyone and their grandpa to broadcast to anyone who remotely cares. As proven in the last election cycle, everyone voicing their opinions and preferences online strains the patience of others, and over time reduces the desire to participate. As a young store clerk in a Forever 21 outlet recently said to me “Facebook is too noisy. Nobody my age hangs out there.” Sadly, a lot of marketers are in the “all about me” mode of social, and achieving the same sad results. I scanned a few B2B twitter accounts to spot check social activity … Continue reading →