|Guy Smith, with (then) Novell Vice Chair Chris Stone and Linux inventor Linus Torvalds|
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Bring marketing strategy experts to your site and your teams
Guy Smith, Silicon Strategies Marketing’s Chief Strategy Consultant and author of the Start-up CEO’s Marketing Manual, leads on-site seminars covering all aspects of marketing strategy development. Smith’s seminars provide your teams with sound educational foundations to assure excellent go-to-market strategy and execution.
Customized for your needs and based on Smith’s CEO Marketing Boot Camp series, these half- and full-day sessions provide your marketing and executive teams with uniform understanding of the strategic side of marketing. Delivered as interactive lectures, Smith devotes time for discussing how marketing strategy theory and practice apply to your products, markets and company.
Seminars on the pillars of marketing strategy
Smith constructs your in-house marketing seminar from the major marketing strategy disciplines:
- Market definition
- Market segmentation
- Buyer genotype identification and motivation mapping
- Whole product definition
- Product and company positioning
- Market message development (core and field)
- Market research to support the above disciplines
Our marketing strategy seminars are priced depending on the length and degree of customization you require, with baseline seminars affordable for start-ups.