Have you had an overload of content yet? Don’t worry … you will. For all the great things our Internet enabled interconnections have given us, we pay by receiving gobs of completely useless content, most of which is apparently generated by green marketers and my Facebook friends. The number of bytes per second received by today’s average wired human now exceeds the number of bytes per second sent by all the world’s mainframes in the 1960s. Marketing content — especially HTML layered ads — is devolving into poorly targeted noise that is more aggravating than accepted, according to Content Blossom. People are tuning out in the same way they learned how not to watch TV commercials by 1958. Advertising noise has always been problematic for marketers, and the Internet in some ways is making it worse. Since marketers are responsible for much of this noise, they are creating their own … Continue reading →