A busy month is ahead for me and my new book Start-up CEO’s Marketing Manual, with the fun kicking off this morning.

Sandhill.com, the web site for Silicon Valley venture capital, has published their interview with me about the book. I have to admit to being flattered when they said I was a Silicon Valley legend, though given how legends typically die this may be more of an omen than advertisement. Aside from brightly spooky intros, the interview covers the groundwork for the book, relates some of the sadder aspects of start-up leadership, and sets the stage for November’s to-do.

On the 12th I’ll speak to the Silicon Valley Forum’s Marketing SIG on the topic Start-up CEO’s Marketing Myopia – How to lead marketing without being a guru. Drawn from the book and mumble-mumble-mumble years of leading CEOs by the nose, this part-lecture, part-discussion, part-comedy act will help start-up CEOs and their marketing teams achieve alignment by moving them far away from the common cliffs techie CEOs drag their companies toward. It has been nearly a decade since I last addressed the SV Forum (back when it was called the SD Forum, denoting its software development origins) so I hope the mob is as friendly and receptive as I remember.