↓
 
  • Home
  • About SSM
    • Guy Smith – Chief Strategist
    • Vision and Values at Silicon Strategies Marketing
    • Your size company
      • Start-ups – Setting a Good Foundation
      • Mid-sized Companies
      • Enterprises – Aligning Teams and Leading Marketing Initiatives
  • Services
    • Market Research
    • Marketing Strategy Development
    • Marketing Communication and Materials
    • Marketing Operations/Execution
    • Mentoring and Coaching
    • Seminars & Sessions
      • Marketing Strategy Seminars
      • Mentored, One-day Strategy Development for Startups
    • Interim Marketing Executives
  • Clients
    • Selected Silicon Strategies Clients
    • Client Case Studies
      • SuSE/Novell
      • DeviceAnywhere
      • Private Social Networks
      • VA Software
      • Foreign Exchange Translations
      • FundNET
      • Rubric
      • Telamon
  • Contact

  • Technology Marketing
    • Market Definition
    • Market Segmentation
    • Buyer Genotypes/Personae
    • Whole Product Definition
    • Positioning
    • Branding
    • Market Messages
  • White Papers

Post navigation

← Sales Quality
Stop Researching →

Apple Worms

Posted on 2013/06/11 by admin2013/06/11

Imitation may be the sincerest form of flattery, but it is also the cheapest form of revenue.

apple-share-price-350wApple has devolved from being a generator of disruptive innovations to instigator of imitations. This week’s iOS 7 preview is meeting with weird-not-rave reviews noting that the mobile operating system borrows design elements from Microsoft Vista and Google’s Android. The big hype is that the UI design is completely overhauled, meaning that Apple is now copying Microsoft’s mode of destroying what people have become accustomed to using, and by jettisoning that investment may also jettison customers. One commenter rudely said:

“Say what you want about Apple products, but at least they always had their own vibe. The new update eliminates that. Now, iPhones and iPads will look like more expensive versions of their Android cousins. That green felt and wood aesthetic that Apple was so excited to discard at least allowed Apple to stand out from the crowd.”

In short, iOS 7 seems to be a letdown, which may explain why investors are letting Apple’s share price down.

Changing the game is a marketing maneuver as well as a product plan. But changing the game means more than merely changing the product. It means breaking patterns, not repeating them. It means delivering the unexpected, not commoditized features. It means seeking a new way of doing things, not a revamped scheme. Apple once knew this:

  • The iPhone was a truly personal and portable computer
  • The iPod was a truly mobile joy machine
  • The iPad was a true and viable alternative to PCs for the average consumer

iOS 7 is truly a copycat.

Change is inspired, and if you cannot continue creating change, you have to open the doors and let others create it. Apple and its closed ecosystem are not doing either.

“Don’t waste it living someone else’s life … have the courage to follow your heart and intuition.” Steve Jobs

Posted in Business Strategy, Marketing Strategy, Mobile permalink

Post navigation

← Sales Quality
Stop Researching →

Sidebar Area

  • Add Some Widgets!
    This theme has been designed to be used with sidebars. This message will no longer be displayed after you add at least one widget to one of the Sidebar Widget Areas using the Appearance → Widgets control panel.
    You can also change the sidebar layout for this page using theme options.
    Note: If you have added widgets, be sure you've not hidden all sidebars on the Per Page options. You could switch this page to One Column.
  • Log in
Copyright © 2001-2025 Silicon Strategies Marketing — Marketing Consulting | Silicon Valley, Asheville NC
The infamous Facebook Non-Support Saga
↑