Positioning
Product
positioning clarifies planning and assures
success
"Product positioning is
like a roadmap. Not knowing your position means you have no idea where you are, where you are
going or how you will get there." Guy Smith, Silicon
Strategies Marketing
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Objective: To locate your
current position against competitors and map
a path to total market dominance.
 Benefits:
Finding the path to early revenue and high
growth rates while erecting competitor
roadblocks.
Silicon Strategies Role:
Deliver precise views
of your product's position in the market and
define paths to maneuver past your
competitors.
Product
positioning serves several purposes:
- Knowing where your product stands
today in your market and segments
- Seeing a clear path to the next
steps in market share acquisition
- Communicating your unique value and
position internally and externally
Not knowing your product position
creates three serious problems:
- You have no idea how the market
compares your product against
competitors, and thus you do not know how
to promote, price, create messages, etc.
- You cannot determine the next best
opportunities for enhancing your
products and moving your product's
position.
- You cannot devise a path from where
your product is now to where it will
should be to defeat competitors.
Every market and every product category
is different. Applying arbitrary rules
while creating product positioning maps will lead to
false assumptions and product failure.
Silicon Strategies Marketing consultants will:
- Determine the appropriate metrics
for measuring product positioning within your
unique markets
and segments.
- Determine your current market
position.
- Identify the optimal path from your
current position to your desired
market position.
- Determine the best set of product
enhancements to change your product position and
acquire greater market share.
- Educate your staff on product positioning as
a strategic aspect of your marketing
plan.
Product positioning strategy creates a clear vision of your place in the
market. Armed with a clear market map,
you can initiate swift, economical changes
that generate more revenue, build brand
loyalty and take more market share.
Contact Silicon
Strategies Marketing for a telephone
consultation about how to map your market
position and market dominance strategy. |
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