Silicon Strategies Marketing - Market definition for technology products and services   Silicon Strategies Marketing - Marketing Consultancy for the High Tech Industry        
 

Market Definition

Understanding market size, scope and opportunity

"To know your marketing strategy, you must define your market. Otherwise you are navigating without a map."

Guy Smith, Silicon Strategies Marketing

Objective: Understand your market size, scope, competitive landscape and complexity.

Benefits: Accurate market planning, financial forecasting and communicating of go-to-market plans to investors, employees, press, analysts and customers.

Silicon Strategies Role: Define your market across multiple dimensions, mapping competitors, positions and market-force trends.

Market definition is complex because markets are complex. Aside from fundamental metrics like market size and buyer demographics, markets are defined by the changing and conflicting forces of competition, market maturity, buying trends, geography and channels.  Market definition is the foundation of your entire marketing strategy.

Silicon Strategies Marketing consultants guide you through market definition and prioritizing opportunities.  Our marketing strategists perform primary and secondary research to quantify your markets, your go-to-market planning and presentations to venture capitalists. Our best practices combined with solid research create market definition guidebooks for use in planning, positioning, competitive analysis and investor/analyst education. Silicon Strategies Marketing consultants will help you determine:

  • The size of the market
    • Total size
    • Addressable size
    • Segment sizes
  • Market geography
  • Technology market divisions
  • Bounding by
    • Andrew Grove's Six Forces
    • Market disciplines of customers
    • Competitive landscape
    • Key product and economic trends in the market
  • Channel realities and options
  • Market penetration capital requirements

Silicon Strategies Marketing leads you in defining your target markets and the paths of least resistance to market entry and dominance.

Contact Silicon Strategies Marketing for a no-obligation telephone consultation about your markets.

Strategy Consultation

Contact Silicon Strategies Marketing today for a no-obligation review of your current market map and options for creating a rock-solid marketing foundation.

SSM White Paper

Zen Segmenting - Accelerating Market Dominance

Segmenting is an essential element in defining your approach to a market.

SSM Case Study

Read about how Silicon Strategies Marketing redefined the Linux market and accelerated SuSE Linux's revenues 5,000% in two years.

 

 

 
 
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