Objective:
Understand
the size, scope, competitive landscape, and
complexity of your market.
Benefits:
Accurate market planning, financial
forecasting, and communicating of market
plans to employees, press, analysts and
customers.
Silicon Strategies Role: Define your
market across multiple dimensions, mapping competitors, positions and
market-force trends.
Markets are complex. Aside from
fundamental metrics like market size and key
buyer demographics, there are the changing
and conflicting forces of competition,
market maturity, buying trends, geography,
and channel realities. Mapping these
dimensions is the foundation of your entire
marketing strategy.
Silicon Strategies Marketing performs
primary or secondary research to define your
markets. Through a mix of research and a
priori group processes, we create your
market definition guidebook for use in
planning, positioning, competitive analysis,
and investor/analyst education. Our research
will determine:
- The size of the market
- Total size
- Addressable size
-
Segment sizes
- Market geography
- Technology market divisions
- Andrew Grove's Six Forces
- Market disciplines of customers
- Competitive landscape
- Key product and economic trends in
the market
- Channel realities and options
- Market penetration capital
requirements
Silicon Strategies Marketing leads you or
your team through consensus-building
processes toward understanding your target
market, and the paths of least resistance to
market entry and dominance.
Contact Silicon
Strategies Marketing for a telephone
consultation about the true nature of your
market. |
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