Market Definition

Understanding market size, scope and opportunity

"To know your marketing strategy, you must define your market. Otherwise you are navigating without a map."

Guy Smith, Silicon Strategies Marketing

SSM White Paper Defining Markets Are you defining your total, addressable, realistic, segment or life-cycle market? If you do not understand the difference, you cannot hope to make rational business plans or investor pitches.  Download this white paper to get started on defining your market.

Strategy Consultation Contact Silicon Strategies Marketing today for a no-obligation review of your market definition and how to improve measurement of your markets. SSM Case Study Read about how Silicon Strategies Marketing redefined the Linux market and accelerated SuSE Linux's revenues 5,000% in two years.

Objective: Understand your market size, scope, competitive landscape and complexity.

Benefits: Accurate market planning, financial forecasting and communicating of go-to-market plans to investors, employees, press, analysts and customers.

Silicon Strategies Role: Define your market across multiple dimensions, mapping competitors, positions and market-force trends.

Defining markets is complex because markets are complex. Aside from fundamental metrics like market size and buyer demographics, markets are defined by the changing and conflicting forces of competition, market maturity, buying trends, geography and channels.  Market definition is the foundation of your entire marketing strategy.

When defining your market, you must document it on several levels using different tools for each level.  This is necessary because you need to describe different aspects of your market for your internal business plan, to your investors, and as part of your segmentation plan.  You must document:

• The size of the market
  • Total size
  • Addressable size
  • Segment sizes
• Market geography
• Technology market divisions
• Bounding by
  • Andrew Grove's Six Forces
  • Market disciplines of customers
  • Competitive landscape
  • Key product and economic trends in the market
• Channel realities and options
• Market penetration capital requirements

Silicon Strategies Marketing consultants guide you through market definition and prioritizing opportunities.  Tailored to your needs and budget, our marketing strategists perform primary and secondary research to quantify your markets, your go-to-market planning and presentations to investors. Our best practices combined with solid research create market definition guidebooks for use in planning, positioning, competitive analysis and investor/analyst education.

Contact Silicon Strategies Marketing for a no-obligation telephone consultation about defining your markets.