Market Definition

Perfectly understand your market size, scope and opportunity

"To know your marketing strategy, you must define your market. Otherwise you are navigating without a map."

Guy Smith, Silicon Strategies Marketing

SSM White Paper Defining Markets Are you defining your total, addressable, realistic, segment or life-cycle market? If you do not understand the difference, you cannot hope to make rational business plans or investor pitches.  Download this white paper to get started on defining your market.

Strategy Consultation Contact Silicon Strategies Marketing today for a review of your market definition and how to improve measurement of your markets. SSM Case Study Read about how Silicon Strategies Marketing redefined the Linux market and accelerated SuSE Linux's revenues 5,000% in two years.

Objective: To know your market size, scope, competitive landscape and complexity in order to dominate that market.

Benefits: Accurate market strategy, quality financial forecasting and communicating your go-to-market plans to employees, press, analysts, customers and investors.

Silicon Strategies Role: We lead you in defining your market across multiple dimensions while mapping your competitors, positions and market-force trends.

Defining markets is complex because markets are complex. Yet you need precise definitions to create precise plans. Market definition is the foundation of your entire marketing strategy.

Aside from the fundamental metrics of market size and buyer demographics, markets are defined by the changing and conflicting forces of competition, market maturity, buying trends, geography and channels. These must be incorporated to achieve precision and market success.

When defining your market, you must document it on several levels using different tools for each level.  This is necessary because you need to describe different aspects of your market for your internal business plan, to your investors and as part of your segmentation plan.  You must document:

• The size of the market
  • Total size
  • Segment sizes
• Addressable market
• Realistic market

Market dimensions are bounded by many factors including:

• Market geography  
• Technology market divisions
• Andrew Grove's Six Forces
• Market disciplines of customers
• Competitive landscape
• Key product and economic trends in the market
• Channel realities and options
• Market penetration capital requirements

Silicon Strategies Marketing consultants guide you through market definition and prioritizing opportunities.  Tailored to your needs and budget, our marketing strategists perform primary and secondary research to quantify your markets, your go-to-market planning and presentations to investors. Our best practices combined with solid research create precise market definition guidebooks for use in planning, positioning, competitive analysis and investor/analyst education.

Contact Silicon Strategies Marketing for a no-obligation telephone consultation about defining your markets.