Market Definition
Understanding
market size, scope and opportunity
"To know your marketing
strategy, you must define your market. Otherwise you are navigating
without a map."
Guy Smith, Silicon Strategies Marketing
|
Objective:
Understand
your market size, scope, competitive landscape and
complexity.
Benefits:
Accurate market planning, financial
forecasting and communicating of go-to-market
plans to investors, employees, press, analysts and
customers.
Silicon Strategies Role: Define your
market across multiple dimensions, mapping competitors, positions and
market-force trends.
Market definition is complex because
markets are complex. Aside from
fundamental metrics like market size and buyer demographics,
markets are defined by the changing
and conflicting forces of competition,
market maturity, buying trends, geography
and channels. Market definition is the foundation of your entire
marketing strategy.
Silicon Strategies Marketing consultants guide you
through market definition and
prioritizing opportunities. Our
marketing strategists perform
primary and secondary research to quantify your
markets, your go-to-market planning and
presentations to venture capitalists. Our
best practices combined with solid research create market definition guidebooks for use in
planning, positioning, competitive analysis
and investor/analyst education. Silicon
Strategies Marketing consultants will help you determine:
- The size of the market
- Total size
- Addressable size
-
Segment sizes
- Market geography
- Technology market divisions
- Bounding by
- Andrew Grove's Six Forces
- Market disciplines of customers
- Competitive landscape
- Key product and economic trends in
the market
- Channel realities and options
- Market penetration capital
requirements
Silicon Strategies Marketing leads you in defining your target
markets and the paths of least resistance to
market entry and dominance.
Contact Silicon
Strategies Marketing for a no-obligation telephone
consultation about your
markets. |
|
