Objective:
Define core market messages
to attract attention and field marketing
messages to lead prospects to a purchase.
Benefits:
Instant understanding of why your products
are important creates in buyers interest and a desire
to engage your company.
Silicon Strategies Role:
Distill
core marketing messages that appeal to your audience's
functional and emotive drivers, and craft field marketing messages for
all buyer genotypes and all sales phases
 Marketing
messages are your fundamental communications
tool. The objective is to create core
marketing messages that are the foundation for all
other communications, and to create field
marketing messages that move prospects from
one sales phase to the next. These
marketing messages are used by marketing, sales,
corporate communication, PR, product and
other departments to effectively talk to the
world.
Effective messaging is critical. A CSI
Insights Survey discovered that companies
with world-class market messaging:
- Had 25% higher quota achievement
rates
- Had win rates 20% higher than
average
- Closed three times as many deals
- Discounted products 1/5th as often
as competitors
Developing marketing messages is one
of the most important steps you take toward
market dominance. In our 15-second attention
span world, your market messages must communicate
clearly and quickly to each unique audience.
Yet your
messages must be consistent throughout your
organization and must reinforce your product
positioning and branding.
Silicon Strategies Marketing consultants guide you
through core market message distillation and field market message
development. We model our processes to
your teams and markets and deliver:
- Clear understanding of key audiences
and both their functional and
emotive
motivators
- Analysis of key words and phrases
that communicate to
audience biases
- Compilation of core messages that
communicate value and brand as well as
lists of words and phrases to avoid
- Cross-checking of core messages with
brand strategy
- Market message testing
- Education of teams and executives on
leveraging core market messages for situation-specific needs
- Creation of messages for all major
steps in a sales cycle, using
value/argument/answer/action
combinations
Silicon Strategies Marketing consultants lead your teams
through structured exercises to define your
core market messages. From these messages, a
product or corporate message manual is
created. The market message manual becomes
the guide that everyone in your organization
follows when communicating to the outside
world about your product, services and
company. Our consultants then work
with your sales and marketing teams to craft
field marketing messages and establish
message testing and refinement processes.
Contact Silicon
Strategies Marketing to discus the state
of your market messages and how we can
accelerate sales by precisely crafting these
messages. |
