Objective:
Define market messages for
all your critical audiences (buyer genotypes, press and analysts,
investors and others).
Benefits:
Communicate your value propositions quickly,
effectively and thoroughly.
Silicon Strategies Role: Distilling
core and field marketing messages that appeal to your audience's
functional and emotive drivers..
 Marketing
messages are your fundamental communications
tool. The objective is to create core
messages that are the foundation for all
other communications. These core
messages are used by marketing, sales,
corporate communication, PR, product, and
other departments to effectively talk to the
world.
Effective messaging is critical. A CSI
Insights Survey discovered that companies
with world-class customer messaging:
- Had 25% higher quota achievement
rates
- Had win rates 20% higher than
average
- Closed three times as many deals
- Discounted products 1/5th as often
Developing core marketing messages is one
of the most important steps you take toward
market dominance. In our 15-second attention
span world, your messages must communicate
clearly and quickly to each unique audience.
Yet your
messages must be consistent throughout your
organization and must reinforce your product
positioning and branding.
Silicon Strategies Marketing guides you
through core and field market message
development. We model our processes to
your teams and markets and deliver:
- Clear understanding of key audiences
and their functional and emotive
motivators
- Analysis of key words and phrases
that communicate to audience biases
- Compilation of core messages that
communicate value and brand, as well as
lists of words and phrases to avoid
- Cross-checking of core messages with
brand strategy
- Creation of messages for all major
steps in a sales cycle
- Message testing
- Education of teams and executives on
using core messages for situation-specific needs
Silicon Strategies leads your teams
through structured exercises to define your
core market messages. From these messages, a
product or corporate message manual is
created. The market message manual becomes
the guide that everyone in your organization
follows when communicating to the outside
world about your product, services, and
company.
Contact Silicon
Strategies Marketing for a telephone
consultation about your market messages. |
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