Silicon Strategies Marketing - Market messages for high tech products and services   Silicon Strategies Marketing - Marketing Consultancy for the High Tech Industry        
 

"Core market messages are like pantyhose: the one-size-fits-all variety don't."
Guy Smith, Silicon Strategies Marketing

Objective: Define market messages for all your critical audiences (buyer genotypes, press and analysts, investors and others).

Benefits: Communicate your value propositions quickly, effectively and thoroughly.

Silicon Strategies Role: Distilling core and field marketing messages that appeal to your audience's functional and emotive drivers..

Core marketing messages are used throughout your organization – on your web site, in your PR, in sales engagements – everywhere.Marketing messages are your fundamental communications tool. The objective is to create core messages that are the foundation for all other communications. These core messages are used by marketing, sales, corporate communication, PR, product, and other departments to effectively talk to the world.

Effective messaging is critical.  A CSI Insights Survey discovered that companies with world-class customer messaging:

  • Had 25% higher quota achievement rates
  • Had win rates 20% higher than average
  • Closed three times as many deals
  • Discounted products 1/5th as often

Developing core marketing messages is one of the most important steps you take toward market dominance. In our 15-second attention span world, your messages must communicate clearly and quickly to each unique audience. Yet your messages must be consistent throughout your organization and must reinforce your product positioning and branding.

Silicon Strategies Marketing guides you through core and field market message development. We model our processes to your teams and markets and deliver:

  • Clear understanding of key audiences and their functional and emotive motivators
  • Analysis of key words and phrases that communicate to audience biases
  • Compilation of core messages that communicate value and brand, as well as lists of words and phrases to avoid
  • Cross-checking of core messages with brand strategy
  • Creation of messages for all major steps in a sales cycle
  • Message testing
  • Education of teams and executives on using core messages for situation-specific needs

Silicon Strategies leads your teams through structured exercises to define your core market messages. From these messages, a product or corporate message manual is created. The market message manual becomes the guide that everyone in your organization follows when communicating to the outside world about your product, services, and company.

Contact Silicon Strategies Marketing for a telephone consultation about your market messages.

SSM White Paper

Got Message? The message is the medium.

Engaging logical and emotional motivators is the key to effective messaging.  Learn about the two parts of your customer's mind.

SSM White Paper

True Value

People buy value.  Knowing and com-municating value is a key to effective mes-saging.  Learn more about communicating value.

Marketing Wisdom

"Action without vision is a nightmare."

Japanese Proverb

 
 
Contact    Site Map    Search    Privacy    Copyright