Silicon Strategies Marketing - Corporate and product branding for high tech   Silicon Strategies Marketing - Marketing Consultancy for the High Tech Industry        
 

Branding

Brand strategy and brand management biases buyers before the sale

"Branding is making the market think and feel what you want them to think and feel about you and your products."

Guy Smith, Silicon Strategies Marketing

Contact Silicon Strategies Marketing

Contact Silicon Strategies Marketing today for a no-obligation consultation about your brand strategy and how branding can give your pro­ducts unfair advantage in the market.

SSM White Paper

Branding and Positioning

We drove revenues 26% higher in the first year by tailoring Telamon's branding to the market.

SSM White Paper

Touching Brands

Learn how to manage your brand at all customer touch points.

Marketing Wisdom
"Consumers only allow a small repertoire of brands into their lives, and they want the relationships with those brands to be meaningful."

Laurie Coots
Chief Marketing Officer TBWA\Chiat\Day

Objective: Create preference for your product by biasing customer perception through branding strategy.

Benefits: Higher sales volume with less selling effort.

Silicon Strategies Role: Defining or refining your brand, connecting your value to the desires and needs of the market.

Your brand is what the market thinks and feels about your company and your products. It is up to you to define what you want the market to think and feel, and make the market adopt this view.  If you don't, the market will define your brand, and the market is rarely kind.

Branding strategy requires as much thought as creating products. Silicon Strategies Marketing consultants guide you in creating strong and defendable brands that match buyers' emotive and functional needs.

Having a strong brand strategy gives you advantages against your competitors because few companies have a branding strategy. According to a 2002 study by Prophet, only 53% of global corporations had a branding strategy, and of those only 40% were satisfied with their strategy. Silicon Strategies Marketing will put you and your brand ahead of 79% of your competitors.

Brand strategy has a direct impact on corporate bottom lines. An EquiTrend study showed that businesses with the largest gains in brand equity realized an average return on investment of 30%, whereas those with the largest losses in brand equity saw their ROI decline 10%. It is not surprising that Coca Cola, one of the best designed and managed brands on the planet, has brand equity valued at more than $69 billion (according to Interbrand and Business Week).

If you don't believe that brand equity increases stock equity
just ask Coca-Cola or Nike.

Most companies do not invest time defining their brand, their branding strategy, or to conduct routine brand management.  Thus they never earn brand equity. The indirect cost of not creating a strong brand are weak sales and market position, and a constant struggle to move forward. Silicon Strategies Marketing consultants lead you in:

  • Documenting your distinctive value in the market
  • Determining the functional and emotive drivers of your buyers
  • Creating a viable intersection between who you are and what the
    market wants
  • Distilling buyer motivations, within your brand framework, into meaningful language and images
  • Educating executives on driving your brand internally
  • Reviewing market messages for brand reinforcement
  • Evaluating brand expansion, contraction and splitting for changing business environments
  • Educating your marketing team on brand maintenance

Silicon Strategies Marketing consultants educate your teams while using group processes to create your brand strategies. Your executive teams then maintain your brand's ecosystem, driving the brand through all corners of your organization.

Contact Silicon Strategies Marketing for a consultation concerning your brands, brand strategy and ongoing brand management.

 
 
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