Ora-gel
Oracle, as always, has a good game plan, though they have not thought out everything under the Sun. I attended Oracle’s outbound communication extravaganza concerning the completed swallowing of Sun. In the time from initial purchase to the final approvable by European Union regulators, Oracle has been busy deciding what parts of Sun to keep (pretty much everything), how to integrate to company (interestingly) and where to create real market value (specific).  In an event short on surprises — unless Larry did something quirky, which I missed by having to leave early — OraSun changes the game, which is the entire point of marketing. Aside from seeing “Sun” positioned over “Oracle” on all the event branding (the last time this will undoubtedly occur), the basic market strategy of the merger can be summarized as “We are your IT hub, we are specializing the center of your operations, and don’t look … Continue reading →