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Category Archives: General

General thoughts on the marketing of technology

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Mobile Multitudes

Posted on 2008/09/02 by admin2017/02/22

Ever since I saw the first cell phone with built-in GPS, I knew this would be a hot market for applications. It is nice to have confirmation. In their efforts to make Android/G-Phone an instant market hit, Google ran a contest awarding a quarter of a million dollars to people who wrote cool applications for their mobile platform. Ten teams earned $275,000 each for the software they developed … and each application used GPS in some way. Rephrased: Google gave $2.8 million dollars only to people who developed GPS-aware apps. I can’t comment on any of the winners having not seen their products first hand, but the market validation at play here is extraordinary. GPS combined with wireless data networks and cheep server hosting has created an entirely new and viable market. The ability to tie people on the move with anything that enhances their ability to be on the … Continue reading →

Posted in General

Microsoft Cool?

Posted on 2008/08/26 by admin2014/12/05

If you never had the chance to see Mojo Nixon perform before he retired, then you missed a spectacle. Some claim Mojo was unsavory. Others derided him as the psychobilly messiah. More than a few left his shows laughing in disgust. But he was cool. And one thing he knew was that you can’t buy cool. Which is exactly what Microsoft is attempting to do, which is pretty uncool. I’ll wait to see what disaster the unholy union of Steve Balmer, Jerry Seinfeld and $300,000,000 creates. The stated intent of Microsoft’s next advertising campaign is to blunt the market mind-share created by Apple’s highly viral Mac vs. PC advertising and provide Vista with more any positive brand image. $300,000,000 may not be enough. A central tenet of branding is authenticity. When a company creates a brand it must have some close resemblance to reality or at very least not utterly … Continue reading →

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Microsoft Myopia

Posted on 2008/07/01 by admin2008/07/01

The technology business has more than its fair share of lose nuts.  Some are wealthy as well as insane, while the dot-communist are poor and insane.  Perhaps the key to success in this business is being bonkers. Sadly, some of the insanity is settling in Microsoft, as witnessed in a blog written by Sergey Solyanik.  Sergey recently escaped from Google and landed back at Microsoft.  Perhaps he had been on a spying mission all along.  Regardless, he seems to have mentally drifted in the direction of a room designed with very soft walls. “I can’t write code for the sake of the technology alone — I need to know that the code is useful for others, and the only way to measure the usefulness is by the amount of money that the people are willing to part with to have access to my work.” (emphasis mine)  “Only” is a rather … Continue reading →

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Mobile Mambo

Posted on 2008/01/29 by admin2008/02/05

If I were a young pup just starting out into the big, bad, brawling world of technology marketing, I’d run like the Devil himself were chasing me into the mobile market. It is a wild place, with zero loyalty between vendors, customers, partners, and technology. It is currently one huge cesspool of competing interests, awaiting a shakeout, collapse, and consolidation. But since we — as an alleged society — have only started to explore the potential of carrying and wearing wirelessly connected computers, the market-wide shakeout is still a long way off. What better challenge exists for a marketing maven than making a buck in utter chaos. Which brings me to Nokia (I’m betting my friends at Nokia just soiled themselves). Nokia is a smart group of folk. They saw the early rise and global opportunity of the mobile market, and were one of the first firms to profit on … Continue reading →

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Downturn

Posted on 2007/12/04 by admin2017/02/22

The stock market has correctly predicted 12 of the last seven recessions. Should we have more faith in Goldman Sachs, Gartner, IDC, Regent, MGI Research, the Financial Times and others in forecasting financial apocalypse? No, we shouldn’t. But fail to put the two together and you’d be dumber than my cousin Earl, a man with an IQ so low he can only find employment as a congressman. Businesses and consumers alike change their spending priorities when times are good and when they are not. The world economy is still absorbing the effects of high oil prices (driven as best as I can tell by pure speculative fervor). These inflationary pressures are just beginning to leak their way into the free economy maelstrom as the market bottoms out from a sub-prime induced credit crunch. The net effect is that everyone is beginning to rein-in their spending, with the glaring exception being … Continue reading →

Posted in General, Marketing

Matching Expectations

Posted on 2007/10/30 by admin2014/12/06

I want to brag about one of our clients and use their main product as a micro case study in product identification and whole product definition. Mobile Complete provides a unique service called DeviceAnywhere (which I don’t think is a great name for the service, but Silicon Strategies Marketing was not engaged with Mobile Complete during their initial branding efforts). What DeviceAnywhere does is allow you to remotely use real, live mobile handsets for testing mobile applications. They give you access to hundreds of popular devices, in regions all around the world, and the ability to test every aspect of the device and your application. Before DeviceAnywhere, the market had two options: use emulators for testing or buy one of each phone, for each carrier, in every country and carry monthly service charges for all of them. The later is an extremely expensive option, and even wealthy companies like Google … Continue reading →

Posted in General, Mobile

Grow Rich Slowly

Posted on 2007/09/25 by admin2017/02/22

In a presentation I’m giving at Software Business 2007 on the topic of “How the Software Business is getting Crazier”, I talk about why growing your business from top-down, as is the tradition in the software world, may not be the best approach. In the good old days (which were about a decade ago) most B2B firms started vending their technology to enterprises. This made a great deal of sense given that: Technology was expensive to develop, and thus expensive to buy Fast payback on development from early-adopters was essential to maintain fiscal life-support Only enterprises were sophisticated enough to implement most technology Marketing and distribution costs were significant But a lot has changed in a mere decade. Software is cheaper to build due to more developers, better tools, Open Source models, etc. Software design has been simplified to the point that nontechnical people can implement many/most products The Internet … Continue reading →

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