Momentum marketing
George Bush the Elder referred to it as "The Big Mo", shortly before being mowed over by Ronald Reagan.
Which goes to show that momentum is a trick…
Category Archives: General
You have been assimilated . . .
Servers have become all but purely commoditized, and there is no turning
back.Gartner’s 2005 server tally shows two diverging trends — shipped server unit…
Frictionless or fictional?
The good folks at CIO Insights released their 2006 IT trends report, which was surprising for its lack of surprises.We have conducted long and dee…
Continue reading →Market dominance from below
It appears that yet another technology market has been usurped by an upstart. Being a fan of rags-to-riches stories, I almost giddy over this news.
According to the good folks at …
The TCO of FUD
Technology buyers accept the inevitability of Fear, Uncertainty and Doubt (FUD) campaigns, though they discount the conclusions. And tech buyers also don’t believe most TCO studies that sales people lob their direction.
So it is little won…
Vertical Vertigo
Being a marketing consultant, I am often caught in the intersections of market movements. Some weeks different clients will call with different issues, that are exactly related.
It’s been se…
Continue reading →Embrace and Defend
I like bashing Microsoft as much as the next guy, and perhaps a tiny bit more. And like my neighbors, I cannot look at any Redmond activity without a healthy doe…
Continue reading →