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Category Archives: General

General thoughts on the marketing of technology

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Second Sign

Posted on 2007/09/13 by admin2016/04/03

We may have encountered the second sign of the server apocalypse this week when Sun decided to…

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Windows Woes

Posted on 2007/09/04 by admin2014/12/06

I wouldn’t want to be Steve Balmer, and not just because he is a raving lunatic.The Windows infrastructure is showing more signs of fatigue than a Minneapolis bridge…

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Open Motivations

Posted on 2007/07/31 by admin2014/12/06

It is no secret that Open Source has gone mainstream.  You’d have to be Steve Ballmer to not agree.The question is “why?”  Knowing buyer motivation is key to knowing how to market any product.  iPods didn’t sell because…

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Start-up your engines

Posted on 2007/07/24 by admin2014/12/06

I was a judge for a recent
VC/startup pitch session with Startup Epicenter.  I may be in a bit of
a rut given that I …

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Packaging and Branding

Posted on 2007/07/23 by admin2014/12/06

I normally would not use this space to hype yet another YouTube video ( unless it was mine ). But this parody of Micr…

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Assume the Position

Posted on 2007/06/26 by admin2014/12/05

If I had a nickel for every person who chatted me up at a cocktail party and
showed complete ignorance on the subject of positioning, this would be the last
blog of mine you would read, for I would be on a whisper jet headed toward an endless …

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Let the Litigation Begin

Posted on 2007/05/15 by admin2016/04/03

Any time a news bulletin begins by quoting lawyers, you know it cannot be good news.
Hence the most predictable event of 2007 began with …

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