Marketing intangibles is tough work. And yet, this is a growing part of the high tech world, so we better get used to it.
Physical objects are fairly easy. I have watched with amusement when a techie walks past a rack of servers at a trade …

Don’t get me wrong. I like Scott McNealy.  In the dry world of technology, his pithy quotes are worthy of a compilation, if not an occasional Poison Pen Award.
But a weakness in marketing was painfully exposed in …