↓
 
  • Home
  • About SSM
    • Guy Smith – Chief Strategist
    • Vision and Values at Silicon Strategies Marketing
    • Your size company
      • Start-ups – Setting a Good Foundation
      • Mid-sized Companies
      • Enterprises – Aligning Teams and Leading Marketing Initiatives
  • Services
    • Market Research
    • Marketing Strategy Development
    • Marketing Communication and Materials
    • Marketing Operations/Execution
    • Mentoring and Coaching
    • Seminars & Sessions
      • Marketing Strategy Seminars
      • Mentored, One-day Strategy Development for Startups
    • Interim Marketing Executives
  • Clients
    • Selected Silicon Strategies Clients
    • Client Case Studies
      • SuSE/Novell
      • DeviceAnywhere
      • Private Social Networks
      • VA Software
      • Foreign Exchange Translations
      • FundNET
      • Rubric
      • Telamon
  • Contact

  • Technology Marketing
    • Market Definition
    • Market Segmentation
    • Buyer Genotypes/Personae
    • Whole Product Definition
    • Positioning
    • Branding
    • Market Messages
  • White Papers

Tag Archives: UX

Complex Collapse

Posted on 2014/08/28 by admin2014/08/26

Bank of America really doesn’t want to make money. Well, that’s not true, but their technology seems to be designed to chase customers away. I say this after having sent error pages and bug reports to several people in the BofA mortgage division. During a second attempt at refinancing an investment property (the first attempt bombed due to internal, human process malfunctions at BofA) I was stopped by their technology for sending me email. Yes, email. BofA has implemented a byzantine email apparatus, seemingly invented by Rube Goldberg, for sending messages to loan applicants. The system:

Continue reading →
Posted in Business Strategy, Management, Marketing, Marketing Mistakes | Tagged customer, expectations, Marketing, UX
Copyright © 2001-2025 Silicon Strategies Marketing — Marketing Consulting | Silicon Valley, Asheville NC
The infamous Facebook Non-Support Saga
↑