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Tag Archives: nokia

Microsoft Defense Dance

Posted on 2013/09/03 by admin2015/01/30

Is Microsoft buying Nokia a final point of Ballmer failure? Likely not, but with his track record one has to wonder. Microsoft is buying Nokia’s handset hardware business and licensing Nokia mobile technology patents (something that Apple also did after a nasty bout of litigation). Most folks think Microsoft is attempting to clone Apples 360° product offering. Microsoft already started down this road with their Surface tablets, which received rave reviews from both customers. Recognizing that they are desperately behind in the now-dominating consumer mobile market, Microsoft seems to be building a new product offering by bringing all the hard and software in-house. (The obvious punch line is that Microsoft is adopting their own orphan since Nokia is the only handy maker squarely behind mobile Windows) The more interesting aspect of this news item is Nokia’s patents, which Microsoft is licensing (Nokia was wise not to sell that revenue stream). … Continue reading →

Posted in Business Strategy, Marketing Strategy, Mobile | Tagged Marketing, Markets, microsoft, Mobile, nokia, strategy
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