Cow Wine
Seth Godin is a wino. Well, I don’t know this to be true, but he indirectly inspired and Oregon winery to market to Seth’s precepts. I was escaping Portland’s Silicon Forrest area, randomly driving southward. While cruising slowly through the town of Newberg – the Sonoma of Oregon – I saw a wine tasting room for Purple Cow Vineyards. Being a marketer, the Purple Cow label grabbed my attention, not for the reasons Seth Godin outlined in his book of the same title, but because I recognized the title itself. Since my wife was with me, and because she has successfully turned me into a wine snob, I had to drop in for a taste. After chatting amicably with the co-founder, I mentioned that among marketers “Purple Cow” was practically a verb. Before I could get deeper into my monologue, the owner reached up to the top shelf, and grabbed … Continue reading →