When innovating a market, there are three specific intersections that define your products, your value propositions and your brand. Visualizing these intersections leads to a very clear understanding where to focus your outbound marketing. Our new Silicon Strategies Marketing white paper – – creates the visualization framework you need to communicate within your organization so everyone is clear on how to communicate to the market. Download now and see how intersections between the possible, desirable, needs, differentiations, thoughts and feelings define your brand. … Continue reading →