Launching a startup is like flying a small turbocharged airplane … blindfolded. Frankly, I am surprised that more founders have not ripped out their hair by the roots, which would be an unfortunate fashion choice for the growing set of female entrepreneurs. Starting a company, creating new markets, pushing viable yet brain-bending differentiations into the market can be perilous. Since marketing strategy is the topic most entrepreneurs understand the least, it is the one place they need the most help. This is why I wrote the Start-up CEO’s Marketing Manual, to provide entrepreneurs with a leg-up – to make them as smart on go-to-market strategy as they can rightfully be. I was surprised by the personal feedback I received. Though the book generated compliments, and the real-world examples in the book helped many, there is that disconnect that comes from monologue and not tying the lessons to the project at … Continue reading →