What is effective may not be inexpensive. Then again it may be. I stumbled upon two marketing maven surveys, one that reported how effective some lead generation options were and another on how low cost they were. Coming from two different organizations, there were gaps in what was surveyed and reported, but there was enough connecting tissue to make an intelligent review of B2B promotional options. Before I ramble on too much about the details, what was striking is that options for lead generation in social media never scored in the top half of all options by effectiveness. This isn’t to say that social media is to be avoided, but that as a lead generation tool, it isn’t worth a lot of investment. This will shock many here in Silicon Valley because the endless local mantra is that everything is possible with social media. If it were, then social media … Continue reading →