Don’t Compete
If you are launching a new product, don’t bother competing. Unless yours is a new and completely untapped market, odds are you face stiff competition. Studies by think tanks and corporations indicate that over time every market becomes dominated by three or four huge firms. They have money, mindshare and enough marketing savvy to crush newcomers faster than the hot chick at the end of the bar crushes every cad with a sorry come-on line. Going toe-to-toe with market gorillas is painful. I know from experience (well, at least a good analogy). For years I studied Krav Maga, the Israeli Defense Force style of hand-to-hand combat. My instructor taught Krav Maga in the IDF. He stood maybe five foot eight and might have weighed 150 pounds fully clothed … wearing boots, carrying a backpack and smuggling bricks. Some of his students easily cleared six-two, massed in over two-forty and were … Continue reading →