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Category Archives: Internet

Observations on the Internet and how to market there

Restricted Brand

Posted on 2016/05/16 by admin2016/06/15
censored content google facebook twitter

FULL DISCLOSURE: I am not a Republican, Democrat, liberal or conservative. Hence, this article is non-aligned. Are Facebook, Twitter and Google corrupting their brands by being socially underhanded? Of late, both Facebook and Twitter have been publicly accused of censoring non-left-of-center content. Now Google admits to blocking advertisements due to Google’s perception of social desirability. In each instance, these corporate goliaths, which together control the flow of most online human interaction, either admit to or are accused of filtering legal content based on their perception of what should or should not be. The new media is aping the old media, and runs the risk of the same fate. Regardless of if you agree or disagree with the filtered content, the troubling aspect is that large corporations are deciding what content their users should and should not see. Outside of endangering activities (e.g. terrorism, child porn, congress convening), the Internet has … Continue reading →

Posted in Business Strategy, Buzz Management, Digital Marketing, Internet, Marketing Mistakes, Markets | Tagged censorship, facebook, google, internet, twitter | Leave a reply

Lowly Highs

Posted on 2009/07/08 by admin2018/01/17

“Bottoms up” is not just something you say during cocktail hour or at a strip club. It is a market strategy as well, and Google will implement it with a fist full of dollar bills. News of a Google netbook operating system – Chrome OS by name – has emerged. Targeted for netbooks running ARM and x86 chips, COS centers Google’s Chrome browser as the interface to the world and to Google applications. This latest Linux distro is designed to address the bottom of the commercial computing market (we’ll ignore the One Laptop per Child gizmos that would otherwise win the Barrel Bottom Scraper Award for underpowered PCs). Scott McNealy understood half the equation when in an over-caffeinated frenzy said “The network is the computer.” Naturally McNealy saw the hardware side of the system, being that he was in the hardware business. But as any technology marketing maven will maintain, … Continue reading →

Posted in Branding, Internet, Linux, Markets | Leave a reply

Micro-hoo?

Posted on 2008/02/05 by admin2008/02/05

In the all business, and especially in technology, there are three ways to grow: you can innovate product, you can change the rules of the game (marketing), or you can buy your way up (cash). When I see a hyper-competitive company like Microsoft making a multi-billion dollar plays to buy their way up a market, then I know they failed to innovate or market. And that is the condition in which we find Balmer and Company with their mega bid for Yahoo. We’ll call the merged company-to-be Micro-hoo? Microsoft — despite making the Internet a consumer product by bolting a TCP/IP stack into Windows long ago — was slow to see that former Sun CEO Scott McNealy was right when he said “The network is the computer.” The Internet is the only infrastructure bigger than what Microsoft had already created. As such it is a glorious place to make some … Continue reading →

Posted in Internet, Marketing, Marketing Mistakes, Markets, Search Marketing | Leave a reply
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