Pest Promotions
My web hosting company is a pest (I don’t want to out them, but let’s just say their name rhymes with Juan and Juan). In a few instances I consulted to a software company, which my web hosting service now resells. Thus, when my hosting company called one day to sell me on their “new and amazing” SaaS offering, I was amused. I politely told the telesales monkey about my history with the system, and suggested that I was not going to be a customer. Then they called again … and again … and again. Eight times, and during each episode I asked with growing bluntness that they not disrupt my future days. They called this morning. Promotions, and the abjectly unpopular telesales routine, are essential to business. Making people aware of your products and value propositions are required as the first step in the marketing process. But like a … Continue reading →