Integrated Biased
We’re all biased, even those who allegedly are not. We come by it innocently enough because our biases were taught to us. Some we picked up listening to our parents. Weaker minds are warped by politicians and pundits. Instincts are actionable biases learned through Darwinian selection. Brand marketing’s primary job is to teach bias to buyers and cause customers to favor one brand over others. But then again, I’m a little biased on the subject. Stripped of fluffy pseudo-psych speech, biasing is a Maslow tool, designed primarily to avoid risk and in more rare cases obtain self actualization or esteem. Marketing’s job is to determine which direction (safety or self) will motivate buyers and then teach customers their newfound bias. Apple is masterful at instilling self-esteem bias in gadget buyers. IBM remains very good at selling safety bias to CIOs. Donald Trump is biased about his ego, and that manages … Continue reading →