↓
 
  • Home
  • About SSM
    • Guy Smith – Chief Strategist
    • Vision and Values at Silicon Strategies Marketing
    • Your size company
      • Start-ups – Setting a Good Foundation
      • Mid-sized Companies
      • Enterprises – Aligning Teams and Leading Marketing Initiatives
  • Services
    • Market Research
    • Marketing Strategy Development
    • Marketing Communication and Materials
    • Marketing Operations/Execution
    • Mentoring and Coaching
    • Seminars & Sessions
      • Marketing Strategy Seminars
      • Mentored, One-day Strategy Development for Startups
    • Interim Marketing Executives
  • Clients
    • Selected Silicon Strategies Clients
    • Client Case Studies
      • SuSE/Novell
      • DeviceAnywhere
      • Private Social Networks
      • VA Software
      • Foreign Exchange Translations
      • FundNET
      • Rubric
      • Telamon
  • Contact

  • Technology Marketing
    • Market Definition
    • Market Segmentation
    • Buyer Genotypes/Personae
    • Whole Product Definition
    • Positioning
    • Branding
    • Market Messages
  • White Papers

Monthly Archives: August 2013

The Investing Game

Posted on 2013/08/27 by admin2013/10/10

Venture investing is all too similar to the Dating Game (and if you got that reference, you might be old enough to be an investor). The Dating Game was a loathsome television product of the 1960s whereby a single woman would choose from three likely suitors through a blinded question and answer process (though occasionally a man would select from a trio of ladies). Being Hollywood, the show’s contestants were frequently publicity seeking entertainers, some of whom later actually made it in the business (Sally Field appeared one year before becoming a religious aviator). Mostly the program was a demonstration of showmanship over substance as several men attempted to sound suave enough to be datable. Much like an investor pitch session. The start-up/investor match making process remains a relatively unorganized mishmash, where waves of undesirable and ill prepared entrepreneurs seek the favors (and fortunes) of investors. For a match to … Continue reading →

Posted in Start-ups, Venture Capital | Tagged angel, entrepreneurs, investing, start-ups, vc

Cunning Codgers

Posted on 2013/08/20 by admin2013/08/20

It is an old adage, normally spoken by old people, but true none the less. Old age and cunning will overcome youth and enthusiasm every time. I was recently reminded of this when the subject of Silicon Valley age discrimination erupted at a lunch meeting (some grumpy old man at the table had a lot to say about it). Anyone who denies that older people in general, and older marketers in particular are discriminated against in Silicon Valley has not been paying attention. Even the a-little-too-hip-for-their-own-good San Francisco Chronicle has covered the story. Old dogs are not allowed to hunt in Silicon Valley. Which is a shame because acquired cunning is more valuable than youthful enthusiasm. Marketing is a science, and as such can be very precise. Marketing spend and capital burn rates are minimized, and market outreach is maximized with precision. Yet Silicon Valley has a never ending desire … Continue reading →

Posted in Business Strategy, Management

Antisocial Media

Posted on 2013/08/13 by admin2013/08/13

“Twitter is an ‘all about me’ place. So is Facebook. Both will be replaced with something else someday.” The radio host who said this, a man who lives in the social space as part of his livelihood, was making a fairly shrewd observation. Perhaps the condition is temporary, but most social media is about micropublishing, allowing everyone and their grandpa to broadcast to anyone who remotely cares. As proven in the last election cycle, everyone voicing their opinions and preferences online strains the patience of others, and over time reduces the desire to participate. As a young store clerk in a Forever 21 outlet recently said to me “Facebook is too noisy. Nobody my age hangs out there.” Sadly, a lot of marketers are in the “all about me” mode of social, and achieving the same sad results. I scanned a few B2B twitter accounts to spot check social activity … Continue reading →

Posted in Communications, Marketing Mistakes, Marketing Strategy, Messaging, Social Media

The Price Isn’t Right

Posted on 2013/08/06 by admin2013/08/06

“We lose money on every deal, but we make it up in volume.” That cold joke was tossed around a dying company I worked for a couple of decades ago. Yet behind the gallows humor was a bare truth; the company was bleeding and part of the problem was in pricing our deals. Knowing what to charge is non-trivial, but survival-level important. This is especially true for start-ups: Price too high and you earn no revenues. Price too low and you slowly spiral into the muck of bankruptcy. Knowing what to charge for products and services is often treated like a voodoo ritual, where mystic insight from corporate elders drive the decision. I once took over a marketing department for a software company and asked the innocent question “How did you decide on the product’s price?” The grizzled CEO said “That’s what all products in this market cost.” Unsatisfied with … Continue reading →

Posted in Business Strategy, Market Research, Marketing, Marketing Strategy, Product Marketing
Copyright © 2001-2026 Silicon Strategies Marketing — Marketing Consulting | Silicon Valley, Asheville NC
The infamous Facebook Non-Support Saga
↑