Reputation Rehabilitation
It hurts to be disliked. When a whole market thinks you stink on an ice floe, you have polar bear sized problems. A client recently engaged Silicon Strategies because the market didn’t think much of the client. Though their software was considered ‘competent’, it was also thought of as based on the previous century’s technology and was not rapidly updated. Our client had a well deserved and growing reputation of holding onto former glory and not keeping up with new millennia mentalities. In short, the market had assigned them a negative brand. For them, exhibiting at events was like walking into a singles bar and watching every woman in the joint walk out. Our client faced this difficulty while preparing a new product which, at very least, brought them to par with competitors in important market segments. From experience we knew that merely introducing the product was not enough — … Continue reading →