Monthly Archives: June 2010

Social Smarts

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I love technology fads.  If I could just think of a way to profit from the inevitable failure of enterprises trying to implement them, I could retire … to my own private island. Social networking is more than a fad, though the surrounding hype makes it sound like one (with the possible exception of Twitter, a fad that I hope will fade fast).  Social networking serves a real purpose, namely uniting people who have common connections.  Facebook facilitates all types of unions from the common to the outrageous (if you can get jihadists to threaten you, then you know you have some power in the world).  The secret to social media systems is that they let people decide what common connections are important and that do not occur through nominal daily activities. Which is why most corporate social media experiments have been misguided wastes of your bonus check.  Corporate life … Continue reading →

Market Vision

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“There is no market there,” I said to the entrepreneur, who left in a huff. Sure, I might have been wrong, but that is unlikely.  The entrepreneur may be one of those storied Silicon Valley visionaries whose acute sense of the needs of certain buyers is so profound that he soon will buy a small third world country with his spare change, but that is just as unlikely. The first need every company has is a market.  The first question is always “does a market exist?”  After all, without willing buyers no amount of product design, cost reduction, hard work or plain dumb luck will make a company successful.  This then brings to the fore the nature of identifying viable markets, a task Silicon Strategies Marketing routinely performs for our clients though we have to deliver bad news more often than we like. There are two primordial paths to market … Continue reading →

Marketing Innovation

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I am overly fond of quoting Peter Drucker who said “Business has only two basic functions — marketing and innovation” and everything else is merely administrative labor.  But you have to give the man credit for stating a truth as succinctly as could possibly be done. The effect of marketing on innovation must be understood.  Unguided innovation has created many interesting, amusing and completly unprofitable technology products that caused tons of venture capital to evaporate (often through excessive and misguided marketing budgets).  Similarly, marketing occasionally identifies untapped markets, and is the seed for new and successful products (unless the market research was flawed, in which case see the preceding outcome).  Thus, marketing is both a creator and regulator of innovation. This subject is often not understood my entrepreneurs and even CEOs of major corporations.  Inbound marketing — the more interesting half of the profession — is all about understanding markets, … Continue reading →

Ballmer Bye-Bye?

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Is it time for Steve Ballmer to bail? I don’t pick on Steve for the fun of it — not entirely at least.  I bring up the dreaded discussion of putting a new captain at the helm because after a decade with Ballmer as skipper, the good ship Microsoft is foundering, leaking between nearly every plank.  In an era where everything changed, Microsoft did not change fast enough and has failed to catch the rising tides. Apple has not capitalized on everything and yet Apple now has a market cap larger than Microsoft (which we can take with a few drops of sea water since Apple’s forward P/E ratio is more than 50% higher than Microsoft’s, showing that navigators see better odds with Jobs on the investment horizon). Drucker wisely noted that “Business has only two basic functions – marketing and innovation.”  High tech is uniquely a product of both.  … Continue reading →