October, 2007 |

Matching Expectations

Posted on 2007/10/30 by admin2014/12/06

I want to brag about one of our clients and use their main product as a micro case study in product identification and whole product definition. Mobile Complete provides a unique service called DeviceAnywhere (which I don’t think is a great name for the service, but Silicon Strategies Marketing was not engaged with Mobile Complete during their initial branding efforts). What DeviceAnywhere does is allow you to remotely use real, live mobile handsets for testing mobile applications. They give you access to hundreds of popular devices, in regions all around the world, and the ability to test every aspect of the device and your application. Before DeviceAnywhere, the market had two options: use emulators for testing or buy one of each phone, for each carrier, in every country and carry monthly service charges for all of them. The later is an extremely expensive option, and even wealthy companies like Google … Continue reading →

G-Phone = G-Force

Posted on 2007/10/16 by admin2014/12/06

There must be a new virus in Silicon Valley because whenever Google sneezes, a lot of people fall ill. The latest wildly spreading contagion is the under-disclosed and over-hyped G-Phone (or GPhone depending on which news writer is sober enough to meet his deadline). Google has let slip it is doing something in the mobile space, and the few clues have led many to believe they will introduce yet another mobile operating system, butting heads with Windows, Symbian, and a hoard of completely unaligned Linux mutant variants. There is good reason for Google, or anyone else to want a piece of this action. It is a huge industry and one that is growing at previously unimagined speeds. This rate of growth shouldn’t be surprising because the industry gives people cheap, portable personal computers with built-in telephony and music capabilities. Cell phones are the unified communication hubs that never materialized in … Continue reading →