Woe be to technology marketers in the next year … or two … or three. Despite overly optimistic projections by some analyst firms, the tech industry will sink into recessionary doldrums like everyone else. With dropping stock prices, slowing revenues, and more picayune buyers, marketing strategy will again take the lead in leading tech companies through tough time (I know — Silicon Strategies Marketing had their best years to date in the dot-bomb era). The situation is so sire that I will be giving a talk on how to market technology during tough times at Software Business 2008 at the end of October. The damage has already started. Everyone in Silicon Valley with a pocket full of stock options is crying nightly in their collective beers as they watch the information technology index, the NASDAQ and the S&P fall faster than the price of disc drives. The indexes have slid … Continue reading →