Grow Rich Slowly
In a presentation I’m giving at Software Business 2007 on the topic of “How the Software Business is getting Crazier”, I talk about why growing your business from top-down, as is the tradition in the software world, may not be the best approach. In the good old days (which were about a decade ago) most B2B firms started vending their technology to enterprises. This made a great deal of sense given that: Technology was expensive to develop, and thus expensive to buy Fast payback on development from early-adopters was essential to maintain fiscal life-support Only enterprises were sophisticated enough to implement most technology Marketing and distribution costs were significant But a lot has changed in a mere decade. Software is cheaper to build due to more developers, better tools, Open Source models, etc. Software design has been simplified to the point that nontechnical people can implement many/most products The Internet … Continue reading →