↓
 
  • Home
  • About SSM
    • Guy Smith – Chief Strategist
    • Vision and Values at Silicon Strategies Marketing
    • Your size company
      • Start-ups – Setting a Good Foundation
      • Mid-sized Companies
      • Enterprises – Aligning Teams and Leading Marketing Initiatives
  • Services
    • Market Research
    • Marketing Strategy Development
    • Marketing Communication and Materials
    • Marketing Operations/Execution
    • Mentoring and Coaching
    • Seminars & Sessions
      • Marketing Strategy Seminars
      • Mentored, One-day Strategy Development for Startups
    • Interim Marketing Executives
  • Clients
    • Selected Silicon Strategies Clients
    • Client Case Studies
      • SuSE/Novell
      • DeviceAnywhere
      • Private Social Networks
      • VA Software
      • Foreign Exchange Translations
      • FundNET
      • Rubric
      • Telamon
  • Contact

  • Technology Marketing
    • Market Definition
    • Market Segmentation
    • Buyer Genotypes/Personae
    • Whole Product Definition
    • Positioning
    • Branding
    • Market Messages
  • White Papers

Monthly Archives: September 2005

The TCO of FUD

Posted on 2005/09/18 by admin2014/05/20

Technology buyers accept the inevitability of Fear, Uncertainty and Doubt (FUD) campaigns, though they discount the conclusions. And tech buyers also don’t believe most TCO studies that sales people lob their direction.
So it is little won…

Continue reading →
Posted in General

Darwin lives!

Posted on 2005/09/15 by admin2007/09/20

In the list of overused marketing hype words, “ecosystem” is surpassed by few and only the classics like “robust”, “TCO”, and the ever popular “industry leading.”

The shame is that technology ecosystems do exist,…

Continue reading →
Posted in Uncategorized
Copyright © 2001-2026 Silicon Strategies Marketing — Marketing Consulting | Silicon Valley, Asheville NC
The infamous Facebook Non-Support Saga
↑