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## Posts

- [Cool Smarts](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-microsoft-hijacked-apple-ad-campaign/)
- [Desktop Drift](https://www.siliconstrat.com/marketing-memos-blog-xxx/linux-javafx-desktop-market/)
- [Black Java](https://www.siliconstrat.com/marketing-memos-blog-xxx/black-java/)
- [Blue Sunrise](https://www.siliconstrat.com/marketing-memos-blog-xxx/ibm-to-buy-sun-microsystems/)
- [Mobile Money Madness](https://www.siliconstrat.com/marketing-memos-blog-xxx/mobile-money-madness/)
- [Prompt and Persuasive Promotions](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-nearsoft-promotions-work-well/)
- [Start-up Funding](https://www.siliconstrat.com/marketing-memos-blog-xxx/startup-funding/)
- [Vertical Vertigo](https://www.siliconstrat.com/marketing-memos-blog-xxx/vertical-vertigo/)
- [When two brands are better than one](https://www.siliconstrat.com/marketing-memos-blog-xxx/when-two-brands-are-better-than-one/)
- [Virtual Position](https://www.siliconstrat.com/marketing-memos-blog-xxx/oracle-virtual-iron-vmware-marketing/)
- [Books and Brain Busting](https://www.siliconstrat.com/marketing-memos-blog-xxx/books-and-brain-busting/) - The book business shows how markets can fundamentally change (and we are not talking just Amazon here) but how core market strategies don't.
- [Lowly Highs](https://www.siliconstrat.com/marketing-memos-blog-xxx/google-chrome-os-market-strategy/)
- [SalesForce Segments](https://www.siliconstrat.com/marketing-memos-blog-xxx/salesforce-segmentation-stategy/)
- [Mobile Mechanics](https://www.siliconstrat.com/marketing-memos-blog-xxx/mobile-market-mechanics/) - Recent events in the mobile market show three elements of market mechanics as being forever reliable and powerful. Better to ride waves than fight tides.
- [Operational Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/operational-marketing/) - Operations impacts brand, brands impact buzz, buzz impacts revenues, revenues impact paychecks. Marketing must be involved.
- [Swift Sales](https://www.siliconstrat.com/marketing-memos-blog-xxx/swift-sales/) - How Taylor Swift's marketing strategy drove huge album sales, and allowed her to profit more than performance relying on streaming music income.
- [SEO Centering](https://www.siliconstrat.com/marketing-memos-blog-xxx/seo-centering/) - Just a little bit of SEO overreach is good, providing your stay with connected concepts.
- [Market Vision](https://www.siliconstrat.com/marketing-memos-blog-xxx/vision-vs-quantitative-market-identification/)
- [Pulling Pathways](https://www.siliconstrat.com/marketing-memos-blog-xxx/push-pull-path-marketing/) - The three Ps - push, pull and path marketing - show that the end game is not what it was, and may be more than you think.
- [Segmentation Sanity](https://www.siliconstrat.com/marketing-memos-blog-xxx/key-issues-in-market-segmentation/) - When theory doesn't meet fact your segmentation model is like a jigsaw puzzle where pieces are missing, don't fit, and may be from an entirely different puzzle.
- [Market Omissions](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-interactive-tv-fails-in-the-market/) - Interactive television never succeeded because it defied the primary mission of television. Knowing negative buyer motivations is a market research must.
- [Cult Brands](https://www.siliconstrat.com/marketing-memos-blog-xxx/cult-brands/) - To create brand religion requires growing a brand cult: a tricky marketing strategy focused on very personal buyer beliefs about ...
- [Trust Me](https://www.siliconstrat.com/marketing-memos-blog-xxx/trust-me/) - Everybody mistrusts something. When they mistrust your message or the messenger, then selling products gets very difficult. Overcoming distrust requires resetting risk/reward ratios.
- [Romancing the Market](https://www.siliconstrat.com/marketing-memos-blog-xxx/romancing-the-market/) - Anyone single person understands location, attraction, value and risk assessment. Why don't technology companies?
- [What is Expected](https://www.siliconstrat.com/marketing-memos-blog-xxx/what’s-expected/) - Customers have basal and operational expected outcomes, and market dominating companies deliver exceptionals. This is the difference between Microsoft and Apple.
- [Driving on the RIM](https://www.siliconstrat.com/marketing-memos-blog-xxx/driving-on-the-rim/) - RIM's steady fall into irrelevancy shows how organizations tend to ignore market shifts when they have been too successful. Stay paranoid.
- [Psycho Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/three-marketing-psychologies/) - Three types of marketing mentality are suited for different phases of market maturity. Which one drives you and your company?
- [Support Acrobatics](https://www.siliconstrat.com/marketing-memos-blog-xxx/support-acrobatics/) - When support doesn't, your whole product isn't. Intangibles are as important as core features.
- [Departmental Detrimental](https://www.siliconstrat.com/marketing-memos-blog-xxx/departmental-detrimental/) - Some start-ups look like circular firing squads, which are more efficient and less violent. Getting alignment requires getting tough.
- [Outsourcing Savvy](https://www.siliconstrat.com/marketing-memos-blog-xxx/outsourcing-savvy/) - Outsourcing to marketing experts is like outsourcing coders: Get the right expert, at the right time without FTE expense.
- [Questionable Surveys](https://www.siliconstrat.com/marketing-memos-blog-xxx/questionable-surveys/) - Asking the wrong question in the wrong way will produce the wrong answer.
- [Evil Email](https://www.siliconstrat.com/marketing-memos-blog-xxx/evil-email/) - Email open rates are sinking, and it is all your fault. Bad practices lead to prospect fatigue.
- [Gutsy](https://www.siliconstrat.com/marketing-memos-blog-xxx/gutsy/) - Trusting your gut can be stupendous or stupid. Knowing why and why is critical.
- [Marketing Truthiness](https://www.siliconstrat.com/marketing-memos-blog-xxx/marketing-truthiness/) - Marketing an lying are incompatible over the long run. See why honesty is one of the better policies.
- [Ridiculous Research](https://www.siliconstrat.com/marketing-memos-blog-xxx/ridiculous-research/) - Marketing research mistake often occur because executives don't know the mission.
- [Brand Reversal](https://www.siliconstrat.com/marketing-memos-blog-xxx/brand-reversal/) - How to reverse a brand image, as demonstrated by pigs.
- [Lively Laddering](https://www.siliconstrat.com/marketing-memos-blog-xxx/lively-laddering/) - Why do B2B marketing people overlook emotional drivers in buyers, and how does the qualitative research tactic of laddering overcome this?
- [Unextreme Exploring](https://www.siliconstrat.com/marketing-memos-blog-xxx/unextreme-exploring/) - Like pioneer forefathers, a little exploring is better than a big gamble on a new frontier. Market testing is a better approach than assuming on tactic is the best option.
- [Punked Publishing](https://www.siliconstrat.com/marketing-memos-blog-xxx/punked-publishing/) - Amazon caused many middle men to vanish by making books electronic. This is causing problems and opportunities for book marketers.
- [Social Referral](https://www.siliconstrat.com/marketing-memos-blog-xxx/social-referral/) - Social media is a big referral engine. But some forms of so-called referrals are not worth the effort.
- [Hulu Dancing](https://www.siliconstrat.com/marketing-memos-blog-xxx/hulu-dancing/) - Targeted advertising for "television" viewing is the growing trend. It just won't be on television.
- [Founder Delusions](https://www.siliconstrat.com/marketing-memos-blog-xxx/founder-delusions/) - Founders often suffer from market myopia and five forms of product/market delusion. Are you so afflicted?
- [Intangible Targeting](https://www.siliconstrat.com/marketing-memos-blog-xxx/intangible-targeting/) - Marketing intangible products is tough. Attaching them to human senses and emotions is the key to moving rapidly past buyer resistance.
- [Terminal Videos](https://www.siliconstrat.com/marketing-memos-blog-xxx/terminal-videos/) - Why are cute 60-second landing page videos where marketeers stop using video? Video compliments the entire sales cycle, though you have to know how to use it wisely.
- [Do Not DIY](https://www.siliconstrat.com/marketing-memos-blog-xxx/don’t-diy/) - Amateur efforts create amateur results, and DIY market research leads companies down unprofitable paths.
- [Don’t Ask](https://www.siliconstrat.com/marketing-memos-blog-xxx/do-not-do-your-own-qualitative-research/) - You should avoid doing qualitative research … yourself. The tactical aspects of nuance, unexpecteds and passion require experts.
- [Stupidly Simple](https://www.siliconstrat.com/marketing-memos-blog-xxx/stupidly-simple/) - Simple declarative statements communicate most effectively. How simple are yours?
- [Neglectful Listening](https://www.siliconstrat.com/marketing-memos-blog-xxx/neglectful-listening/) - Your brand hangs on every interaction, or lack thereof. Listening requires upward or lateral action, not the mere appearance of participation.
- [Stop Researching](https://www.siliconstrat.com/marketing-memos-blog-xxx/stop-researching/) - Too much marketing research can be as deadly as too little.
- [Behaving](https://www.siliconstrat.com/marketing-memos-blog-xxx/behaving/) - Marketing's goal is to control the behavior of customers. Amazon does this, but many B2B companies don't.
- [Changing Markets](https://www.siliconstrat.com/marketing-memos-blog-xxx/changing-markets/) - CEOs need to monitor market changes more so than other forms of change (e.g., growth).
- [Simply Stupid](https://www.siliconstrat.com/marketing-memos-blog-xxx/simply-stupid/) - In marketing, keep it simple ... but not too simple.
- [Mixed Messaging](https://www.siliconstrat.com/marketing-memos-blog-xxx/mixed-messaging/) - Many marketers muddle messages by trying to appeal to every personae and segment at once. This sells to nobody.
- [Maddening Messages](https://www.siliconstrat.com/marketing-memos-blog-xxx/maddening-messages/) - Talking to non-primary stakeholders is a good way to drive your competitors crazy.
- [Research Perspective](https://www.siliconstrat.com/marketing-memos-blog-xxx/research-perspective/) - Biased perspective about one's company, market and competitors makes market research inaccurate. Here is how to fix it.
- [Honesty is one of the better policies](https://www.siliconstrat.com/marketing-memos-blog-xxx/honesty-is-one-of-the-better-policies/) - Corporate ethics are part of your brand, and the most basic ethics are the most important.
- [B2B Lust](https://www.siliconstrat.com/marketing-memos-blog-xxx/b2b-lust/) - Tapping into the passionate desires of B2B buyers is profitable. Finding alignment between passion and need is key.
- [Marketing Progress](https://www.siliconstrat.com/marketing-memos-blog-xxx/marketing-progress/) - Marketing needs to identify every organizational aspect of progress and instigate changes to advance. Even in non-marketing functions.
- [Authenticity Angle](https://www.siliconstrat.com/marketing-memos-blog-xxx/authenticity-angle/) - Being authentic is part of a good brand. With millennials, it is possibly paramount.
- [Old School Social](https://www.siliconstrat.com/marketing-memos-blog-xxx/old-school-social/) - Social marketing isn't new. Examining old school social marketing brings to light what you should and should not do in social media.
- [Executive blogging = boring?](https://www.siliconstrat.com/marketing-memos-blog-xxx/executive-blogging-boring/)
- [Content Overload](https://www.siliconstrat.com/marketing-memos-blog-xxx/content-overload/) - The call for creating content misses the point while adding to market noise. Savvy marketers will learn to use precision, value and incremental messaging to get past noise.
- [Partly Cloudy](https://www.siliconstrat.com/marketing-memos-blog-xxx/private-clouds-and-bi-software/)
- [Funding Fumbles](https://www.siliconstrat.com/marketing-memos-blog-xxx/funding-fumbles/) - One reason angels avoid entrepreneurs is they have seen it all before and can smell the buncombe.
- [Founders Confess](https://www.siliconstrat.com/marketing-memos-blog-xxx/founders-confess/) - We surveys founders about their first start-up and what they did (not) know about marketing strategy. The results were revealing.
- [Uber's Image](https://www.siliconstrat.com/marketing-memos-blog-xxx/ubers-image/) - Uber's declining brand is based on a debased corporate culture. This is why and how the two are related.
- [Apotheker Approach](https://www.siliconstrat.com/marketing-memos-blog-xxx/leo-apotheker-and-hp-software-strategy/) - What is HP's strategy for hiring the former head of SAP? Does HP think they have a shot at being a player in software? Will they compete toe-to-toe with Oracle or burn Larry's crops?
- [In the Moog](https://www.siliconstrat.com/marketing-memos-blog-xxx/in-the-moog/) - Being analog in a digital world is the right move for Moog. So is storytelling as a marketing mainstay.
- [Interviews and Lectures](https://www.siliconstrat.com/marketing-memos-blog-xxx/interviews-and-lectures/) - Guy Smith is interviewed by Sandhill.com and will speak November 2012 at SV Forum
- [November Talks](https://www.siliconstrat.com/marketing-memos-blog-xxx/november-talks/)
- [Authentically](https://www.siliconstrat.com/marketing-memos-blog-xxx/authentically/) - Authenticity creates trust, even when there is no rational basis for believing the authenticity. This is one key to bridging browsers into buyers.
- [Cisco Kids](https://www.siliconstrat.com/marketing-memos-blog-xxx/cisco-kids/) - Cisco diversified beyond their core markets and mindsets, and led the to 'disappoint investors and confuse customers.' This happens when CEOs diversify for the wrong reasons and marketing does not stop them
- [Paranoia Pays](https://www.siliconstrat.com/marketing-memos-blog-xxx/paranoia-pays/) - Apple is ignoring a basic tenet of tech marketing, and is already losing in the mobile marketplace. It pays to be paranoid, a lesson Steve Jobs needs to take from Andy Grove.
- [Portable Penguins](https://www.siliconstrat.com/marketing-memos-blog-xxx/mobile-operating-systems-mergers-acqusitions-and-linux/)
- [Openly Mobile](https://www.siliconstrat.com/marketing-memos-blog-xxx/mobile-industry-goes-open-source/)
- [Capitalism and Carrion](https://www.siliconstrat.com/marketing-memos-blog-xxx/capitalism-and-carrion/)
- [Fretting Flash](https://www.siliconstrat.com/marketing-memos-blog-xxx/apple-adobe-flash-and-marketing-fallout/)
- [Mobile Multitudes](https://www.siliconstrat.com/marketing-memos-blog-xxx/mobile-gps-application-market/)
- [Downturn](https://www.siliconstrat.com/marketing-memos-blog-xxx/marketing-in-recession/)
- [Grow Rich Slowly](https://www.siliconstrat.com/marketing-memos-blog-xxx/grow-rich-slowly-mysql/)
- [Trust Me. I'm In Marketing.](https://www.siliconstrat.com/marketing-memos-blog-xxx/trust-me-im-in-marketing/) - Trust is an essential part of a brand. Knowing why guides you to what and how to communicate.
- [Plan to Scramble](https://www.siliconstrat.com/marketing-memos-blog-xxx/plan-to-scramble/) - Growth hacking has its place. But it is a waste for most startups. Learn why and how to know if it is your best alternative.
- [Restricted Brand](https://www.siliconstrat.com/marketing-memos-blog-xxx/restricted-brand/) - Facebook, Twitter and Google censor content? How does censorship damage an Internet brand.
- [Impatient Ideas](https://www.siliconstrat.com/marketing-memos-blog-xxx/impatient-ideas/) - Marketers are tasked with short-circuiting the time before the mass markets want a product. This is how to do it.
- [Startup Marketing Mistakes](https://www.siliconstrat.com/marketing-memos-blog-xxx/startup-marketing-mistakes/) - Video of Guy Smith's lecture at Draper University speaking to students about the top three ways Silicon Valley startup founders crash their own companies.
- [Marketing is from Mars, Sales is from Venus](https://www.siliconstrat.com/marketing-memos-blog-xxx/marketing-is-from-mars-sales-is-from-venus/) - Sales and marketing have very different perspectives. One of marketing's job is to treat sales as a unique customer personae.
- [When Marketing Misfires](https://www.siliconstrat.com/marketing-memos-blog-xxx/when-marketing-misfires/) - How do you know when your marketing plan is failing, when to change and how?
- [Caffeine Headaches](https://www.siliconstrat.com/marketing-memos-blog-xxx/oracle-kills-java/) - Like an overly popular restaurant, Java created the seeds of self destruction, which Oracle seems determined to accelerate.
- [Second Sign](https://www.siliconstrat.com/marketing-memos-blog-xxx/second-sign/)
- [Let the Litigation Begin](https://www.siliconstrat.com/marketing-memos-blog-xxx/let-the-litigation-begin/)
- [Hierarchy Hell](https://www.siliconstrat.com/marketing-memos-blog-xxx/hierarchy-hell/) - Startups rarely master the seven layers of their marketing strategy. Here they are and why they are essential.
- [Sopped Sales](https://www.siliconstrat.com/marketing-memos-blog-xxx/sopped-sales/) - All markets saturate over time. Here are the maneuvers you can make when this occurs.
- [Believe This](https://www.siliconstrat.com/marketing-memos-blog-xxx/believe-this/) - Beliefs are powerful, emotional, and available to sell products. Do it right, profit. Do it wrong, brand implosion.
- [Buzz Kill](https://www.siliconstrat.com/marketing-memos-blog-xxx/buzz-kill-2/) - The most important aspect of buzz generation is often overlooked by startups. Learn what to worry about as much as features and benefits.
- [Failing Innovation](https://www.siliconstrat.com/marketing-memos-blog-xxx/failing-innovation/) - Avoiding failure and innovating are related, and marketing research is involved with both.
- [The earth shook ... twice](https://www.siliconstrat.com/marketing-memos-blog-xxx/the-earth-shook-twice/)
- [Buzz banter](https://www.siliconstrat.com/marketing-memos-blog-xxx/buzz-banter/)
- [Market dominance from below](https://www.siliconstrat.com/marketing-memos-blog-xxx/market-dominance-from-below/)
- [Computers vs Congress](https://www.siliconstrat.com/marketing-memos-blog-xxx/computers-vs-congress/) - A Gallup Poll shows where brand perception and costs are intertwined.
- [Innovation, Disruption and Groundbreaking](https://www.siliconstrat.com/marketing-memos-blog-xxx/innovation-disruption-and-groundbreaking/) - The differences between innovative, disruptive and groundbreaking products dictates how to market them.
- [Perception is Reality](https://www.siliconstrat.com/marketing-memos-blog-xxx/perception-is-reality/) - Marketers deal in perception. Great marketers meld perception and reality.
- [Problematic Problems](https://www.siliconstrat.com/marketing-memos-blog-xxx/problematic-problems/) - The obvious marketing solution often isn't. Never assume you understand the problem, or know the solution.
- [Branding Soup](https://www.siliconstrat.com/marketing-memos-blog-xxx/branding-soup/) - A supermarket shelf shows how not to drive a brand (special note to @DolePackaged)
- [Branding Positions](https://www.siliconstrat.com/marketing-memos-blog-xxx/branding-positions/) - Extending a brand should follow your segment growth strategy. Here is why that is true.
- [Escalated Advertising Warfare](https://www.siliconstrat.com/marketing-memos-blog-xxx/escalated-advertising-warfare/) - Marketers are harming digital advertising. Here's why and why you can do about declining online ad effectiveness.
- [Learning From Experience](https://www.siliconstrat.com/marketing-memos-blog-xxx/learning-from-experience/) - Ray Zinn's Tough Things First is required reading for executives, entrepreneurs and anyone wanting to lead and achieve.
- [Brand Belief](https://www.siliconstrat.com/marketing-memos-blog-xxx/brand-belief/) - How to build a belief system around a brand.
- [Vague = Valueless](https://www.siliconstrat.com/marketing-memos-blog-xxx/vague-valueless/) - Vague communications create meaningless experiences.
- [Prepaganda Promotional](https://www.siliconstrat.com/marketing-memos-blog-xxx/prepaganda-promotional/) - Prepaganda is an important marketing communication tool, especially for anything new.
- [The Only](https://www.siliconstrat.com/marketing-memos-blog-xxx/the-only/) - Step 1: Create an audience. Step 2: Base your following on a core differentiation. Step 3: Profit
- [SMB Samba](https://www.siliconstrat.com/marketing-memos-blog-xxx/smb-samba/) - A Microsoft survey shows that SMBs are not adopting cloud services are quickly as many originally projected. There are market and marketing factors at play, and if you vend or resell, these will affect you.
- [Handling Influencers](https://www.siliconstrat.com/marketing-memos-blog-xxx/handling-influencers/) - Knowing all stakeholders, their motivations, and when they should become involved speeds sales and unclogs funnels.
- [Nothing’s Dead](https://www.siliconstrat.com/marketing-memos-blog-xxx/nothings-dead/) - Old school marketing channels remain relevant, despite the claims of green marketers in high tech.
- [Belief Branding](https://www.siliconstrat.com/marketing-memos-blog-xxx/belief-branding/) - Belief is branding. Making belief real is from where long-term profitability derives.
- [Distilled Desires](https://www.siliconstrat.com/marketing-memos-blog-xxx/distilled-desires/) - Core market messaging is not a creative process, it is a reductive one.
- [Branding Three-step](https://www.siliconstrat.com/marketing-memos-blog-xxx/branding-three-step/) - Traditional book marketing follows the basic steps of classical brand marketing, though some stunts shorten the cycle.
- [Startup Kick-start](https://www.siliconstrat.com/marketing-memos-blog-xxx/startup-kick-start/) - A one day, mentored, affordable marketing strategy development program for startups.
- [Interoperability Nerdvana](https://www.siliconstrat.com/marketing-memos-blog-xxx/interoperability-nerdvana/)
- [Microsoft Defense Dance](https://www.siliconstrat.com/marketing-memos-blog-xxx/microsoft-defense-dance/) - Microsoft's buy of Nokia will add nothing to their top or bottom line, and extends their failure mobile failures.
- [Smart Non-Money](https://www.siliconstrat.com/marketing-memos-blog-xxx/smart-non-money/) - Exploit, dominate and expand - a market dominance strategy would make even Lombardi smile.
- [Start-up Strategy](https://www.siliconstrat.com/marketing-memos-blog-xxx/the-innovator-handicap-and-the-investor-patch/)
- [Marketing Manual](https://www.siliconstrat.com/marketing-memos-blog-xxx/start-up-ceo-marketing-manual/) - The Start-up CEO’s Marketing Manual won’t transform founders into marketing gurus. It will, however, provide them with a 30,000 foot view of marketing strategy and arm them with the knowledge necessary to lead their companies in the right direction.
- [Branding Support](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-support-changes-your-brand/)
- [HP Handsets](https://www.siliconstrat.com/marketing-memos-blog-xxx/hp-buys-palm-the-marketing-angle/)
- [Social Inequity](https://www.siliconstrat.com/marketing-memos-blog-xxx/social-media-in-speeding-the-sales-cycle/)
- [Locked-in](https://www.siliconstrat.com/marketing-memos-blog-xxx/vendor-lock-in-as-a-marketing-strategy/)
- [Open Assaults](https://www.siliconstrat.com/marketing-memos-blog-xxx/open-assaults/)
- [Opening Clouds](https://www.siliconstrat.com/marketing-memos-blog-xxx/open-cloud-manifesto/)
- [Google Grab](https://www.siliconstrat.com/marketing-memos-blog-xxx/android-to-grab-dedicated-users/)
- [Collaboration Opportunity](https://www.siliconstrat.com/marketing-memos-blog-xxx/collaboration-software-market-opportunities/)
- [Marcom Meticulosity](https://www.siliconstrat.com/marketing-memos-blog-xxx/marcom-meticulosity/)
- [Service Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/service-marketing/)
- [Sinking Satyam](https://www.siliconstrat.com/marketing-memos-blog-xxx/sinking-satyam/)
- [G-overnment](https://www.siliconstrat.com/marketing-memos-blog-xxx/federal-open-source-use/)
- [Consolidation Crazed](https://www.siliconstrat.com/marketing-memos-blog-xxx/consolidation-crazed/)
- [Open Impact](https://www.siliconstrat.com/marketing-memos-blog-xxx/open-impact/)
- [Content Discontent](https://www.siliconstrat.com/marketing-memos-blog-xxx/content-discontent/) - Companies think content marketing is effective and difficult. Here is why and how to correct the problem.
- [Muddy Models](https://www.siliconstrat.com/marketing-memos-blog-xxx/muddy-models/) - Android now dominates the smartphone market. Apple likely shouldn't care.
- [Push, Pull, Prospects, Paycheck](https://www.siliconstrat.com/marketing-memos-blog-xxx/push-pull-prospects-paycheck/) - Marketing through partners is a validation point second only to social.
- [Suffering Surveys](https://www.siliconstrat.com/marketing-memos-blog-xxx/suffering-surveys/) - Surveying has always been a tough science, and cheap Internet technologies is making surveying tougher. See why it can be expensive, and how to make it less so.
- [ARMing Markets](https://www.siliconstrat.com/marketing-memos-blog-xxx/partnering-to-create-whole-products/) - ADM partners with ARM and shows once again agility and whole products can be had via partnering.
- [Intent Investors](https://www.siliconstrat.com/marketing-memos-blog-xxx/bad-business-plans-lose-investors/) - Start-up entrepreneurs write lousy business plans, then wonder why they don't get funding. VCs are good at spotting incomplete plans. Here's why and some tips for doing your business plan better.
- [Competitive Devaluation](https://www.siliconstrat.com/marketing-memos-blog-xxx/competing-by-devaluation-of-the-market-and-competitors/) - Sometimes the best way to compete is to drive the market to a commodity status. That is, in part, how Google's Android started selling more units than iPhones.
- [Disreputable Tech](https://www.siliconstrat.com/marketing-memos-blog-xxx/reputation-management-for-technology-companies/) - Understanding the basics of reputation could keep technology companies from exploding. Yet few do. A lesson from Microsoft and another from Apple show how the four basics of reputation work.
- [Social Smarts](https://www.siliconstrat.com/marketing-memos-blog-xxx/social-networks-in-enterprises/) - Most enterprise social networking "solutions" aren't. However, one company understand the end-game necessary to make business social networking a reality.
- [Matching Expectations](https://www.siliconstrat.com/marketing-memos-blog-xxx/matching-expectations-whole-product/)
- [G-Phone = G-Force](https://www.siliconstrat.com/marketing-memos-blog-xxx/g-phone-g-force/)
- [Windows Woes](https://www.siliconstrat.com/marketing-memos-blog-xxx/windows-woes/)
- [Open Motivations](https://www.siliconstrat.com/marketing-memos-blog-xxx/open-motivations/)
- [Start-up your engines](https://www.siliconstrat.com/marketing-memos-blog-xxx/startup-your-engines/)
- [Packaging and Branding](https://www.siliconstrat.com/marketing-memos-blog-xxx/packaging-and-branding/)
- [Doom discussion](https://www.siliconstrat.com/marketing-memos-blog-xxx/doom-discussion/)
- [Woe be SCO!](https://www.siliconstrat.com/marketing-memos-blog-xxx/woe-be-sco/)
- [Seismic Market Shifts](https://www.siliconstrat.com/marketing-memos-blog-xxx/seismic-market-shifts/)
- [Infected Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-b2b-marketing-should-be-like-b2c/) - Walgreens sells flu shots the way enterprise software companies should (but don't) sell software.
- [Developing Droids](https://www.siliconstrat.com/marketing-memos-blog-xxx/developing-droids/) - Mobile developers are betting on Android, which means Android will win the mobile OS war thanks to app saturation. The marketing lesson therein is ...
- [Android Aggression](https://www.siliconstrat.com/marketing-memos-blog-xxx/idc-sees-adnroid-growing-and-verision-sells-apps/) - Does Google care if Verizon has an Android app store? Sure they do, and they may be encouraging it. This explains why IDC sees iPhones falling.
- [Televised Apocalypse](https://www.siliconstrat.com/marketing-memos-blog-xxx/google-samsung-television-market-trend/) - Samsung wants to put Android in their television, accelerating the eventual end of broadcast television as we know it.
- [Perception Problems](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-perception-affects-brands/) - Perceptions about iPads (both positive and negative) affect its brand. The negative perceptions have caught the attention of Apple's competitors, and they are already casting FUD upon the market waters.
- [Cloud Cover](https://www.siliconstrat.com/marketing-memos-blog-xxx/vmware-vdc-os-whole-product/)
- [Slippery Slump](https://www.siliconstrat.com/marketing-memos-blog-xxx/recession-technology-marketing/)
- [Recession Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/recession-marketing/)
- [Appliance Apocalypse](https://www.siliconstrat.com/marketing-memos-blog-xxx/appliance-apocalypse/)
- [On Strategy](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-marketing-strategy-matters/)
- [Microsoft Cool?](https://www.siliconstrat.com/marketing-memos-blog-xxx/microsoft-buys-cool/)
- [Technical Recession](https://www.siliconstrat.com/marketing-memos-blog-xxx/234/)
- [SaaS Surprises](https://www.siliconstrat.com/marketing-memos-blog-xxx/oracle-leading-saas-vendor/)
- [Finding Niches](https://www.siliconstrat.com/marketing-memos-blog-xxx/finding-better-market-niches/)
- [Assume the Position](https://www.siliconstrat.com/marketing-memos-blog-xxx/assume-the-position/)
- [Selling Revolution](https://www.siliconstrat.com/marketing-memos-blog-xxx/selling-revolution/)
- [Virtual Markets](https://www.siliconstrat.com/marketing-memos-blog-xxx/virtual-markets/)
- [How Touching](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-touching/)
- [CODiE Judge](https://www.siliconstrat.com/marketing-memos-blog-xxx/codie-judge/)
- [You have been assimilated . . .](https://www.siliconstrat.com/marketing-memos-blog-xxx/you-have-been-assimilated/)
- [Momentum marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/momentum-marketing/)
- [Plateau Predicaments](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-start-ups-plateau/)
- [Frictionless or fictional?](https://www.siliconstrat.com/marketing-memos-blog-xxx/frictionless-or-fictional/)
- [Embrace and Defend](https://www.siliconstrat.com/marketing-memos-blog-xxx/embrace-and-defend/)
- [When "Free" is a Bad Thing](https://www.siliconstrat.com/marketing-memos-blog-xxx/when-free-is-a-bad-thing/)
- [Biz Book Bunk](https://www.siliconstrat.com/marketing-memos-blog-xxx/biz-book-bunk/) - Some people have a following, some fake it when it comes time to sell business books.
- [Cost, Effective](https://www.siliconstrat.com/marketing-memos-blog-xxx/cost-effective/) - Two surveys show where B2B lead generation fits your budget yet gets the job done.
- [Cultural Connections](https://www.siliconstrat.com/marketing-memos-blog-xxx/cultural-connections/) - Attach your product to the wrong cultural meme and watch your sales plummet.
- [Focused Reception](https://www.siliconstrat.com/marketing-memos-blog-xxx/focused-reception/) - Being in the buyers field of view is vastly more important than being heard.
- [Cow Wine](https://www.siliconstrat.com/marketing-memos-blog-xxx/cow-wine/) - How Seth Godin's book caused people to drink more wine.
- [That’s Different!](https://www.siliconstrat.com/marketing-memos-blog-xxx/thats-different/) - You have to be different, and that means more than just product differentiation.
- [Doubtful Differentiation](https://www.siliconstrat.com/marketing-memos-blog-xxx/doubtful-differentiation/) - Many entrepreneurs think their product is different. It is, but that isn't important.
- [Question Yourself](https://www.siliconstrat.com/marketing-memos-blog-xxx/question-yourself/) - Bad research design leads to meaningless or even dangerous answers. Here are some common ways to mess-up a research project.
- [Complex Collapse](https://www.siliconstrat.com/marketing-memos-blog-xxx/complex-collapse/) - Bank of America's tool for communicating with customers is likely losing them customers.
- [Copy Wronging](https://www.siliconstrat.com/marketing-memos-blog-xxx/copy-wronging/) - Words offer precision. Using absolutes and excitement generating words is a copy writing mistake.
- [Marketing Expectations](https://www.siliconstrat.com/marketing-memos-blog-xxx/marketing-expectations/) - How marketing sets customer expectations and determines short- and long-range results.
- [Coaxing Channels](https://www.siliconstrat.com/marketing-memos-blog-xxx/coaxing-channels/) - Coaxing channels, partners and other intermediaries is a better marketing strategy than controlling them.
- [Needy Wants](https://www.siliconstrat.com/marketing-memos-blog-xxx/needy-wants/) - Some times denying customer feature requests is the best thing you can do.
- [Noise Canceling](https://www.siliconstrat.com/marketing-memos-blog-xxx/noise-canceling/) - Precision in messaging is finding that perfect marketing frequency -- passing through market place noise and resonating in the buyer’s ear.
- [The TCO of FUD](https://www.siliconstrat.com/marketing-memos-blog-xxx/the-tco-of-fud/)
- [Saturation Silliness](https://www.siliconstrat.com/marketing-memos-blog-xxx/saturation-silliness/) - There are some absurd technology marketing truisms, chief bring that things are so static that a market won't and cannot be changed. Smart marketers induce ...
- [Growing Up](https://www.siliconstrat.com/marketing-memos-blog-xxx/vertical-vs-horizontal-growth/) - Expanding horizontally or growing by integrating vertically is a strategic decision requiring ...
- [Keiretsu Whole Products](https://www.siliconstrat.com/marketing-memos-blog-xxx/keiretsu-whole-products/) - Managing your partners is essential to create a true whole product and delighting customers. Geico is the case study.
- [Vaguely Blunt](https://www.siliconstrat.com/marketing-memos-blog-xxx/vaguely-blunt/) - Finding the functional/emotional balance in outbound communications requires triangulating your buyers' motivations and your product's risks.
- [Complex Customers](https://www.siliconstrat.com/marketing-memos-blog-xxx/complex-customers/) - Marketing maps, manages and messages each sales cycle phase and for each stakeholder to reduce sales time and increase win/loss ratios.
- [Visualizing Innovation, Value and Brand](https://www.siliconstrat.com/marketing-memos-blog-xxx/visualizing-innovation-value-and-brand/) - Know the three specific intersections that define your products, your value propositions and your brand.
- [Marketing Fail](https://www.siliconstrat.com/marketing-memos-blog-xxx/marketing-fail/) - You have to know which part of marketing failed and why. Strategy and operations fixes are different.
- [Desirable Innovations](https://www.siliconstrat.com/marketing-memos-blog-xxx/desirable-innovations/) - Where Apple, Google and others excel is identifying what the customer does not know is desirable.
- [Disruption Risk](https://www.siliconstrat.com/marketing-memos-blog-xxx/disruption-risk/) - Changing risk is essential in disrupting a market. But risk change is often omitted in market analysis.
- [Pointed Communications](https://www.siliconstrat.com/marketing-memos-blog-xxx/pointed-communications/) - Many marketers don't get to the point, and instantly lose customer.
- [Wrong Research](https://www.siliconstrat.com/marketing-memos-blog-xxx/wrong-research/) - The two biggest wastes of research money are performing the wrong research and performing research wrong.
- [Exchange Equilibrium](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-india-is-outsourcing-to-ireland/) - India is outsourcing to Ireland because it has lost its one key market advantage. This is a lesson in strategic marketing.
- [Branded Lies](https://www.siliconstrat.com/marketing-memos-blog-xxx/branded-lies/) - Brands, in part, reflect trust. Violate that in one of the listed ways and you will destroy your brand.
- [Rational Buyer Apathy](https://www.siliconstrat.com/marketing-memos-blog-xxx/rational-buyer-apathy/) - Rational apathy is often why pipelines have high drop-out rates.
- [Liars Leverage](https://www.siliconstrat.com/marketing-memos-blog-xxx/liars-leverage/) - When a prospect's belief create sales friction, leveraging the belief is key to effective marketing.
- [Content Conundrum](https://www.siliconstrat.com/marketing-memos-blog-xxx/content-marketing-mistakes/) - Content marketing has always existed, as has poor content targeting. Don't create, create wisely.
- [CMO Data Woe](https://www.siliconstrat.com/marketing-memos-blog-xxx/cmo-data-woe/) - CMOs get the value of data. But like gnomes, phase two can baffle them and phase three is a dream.
- [Survey Sadism](https://www.siliconstrat.com/marketing-memos-blog-xxx/survey-sadism/) - A satisfaction survey by Jamba Juice reduced my satisfaction. Learn how survey design affects participation.
- [The Investing Game](https://www.siliconstrat.com/marketing-memos-blog-xxx/the-investing-game/) - Venture investing is often too like the Dating Game, and the market is only slowly finding better modes.
- [Apple Brand Polishing](https://www.siliconstrat.com/marketing-memos-blog-xxx/apple-brand-polishing/) - Apple and Google are now the top two global brands. How they got there required step two.
- [Research Riddle](https://www.siliconstrat.com/marketing-memos-blog-xxx/market-research-priorities-for-startups/) - What market research should start-ups do to keep from collapsing? It is more than you think and the order of research is counter intuitive.
- [Warm Coke](https://www.siliconstrat.com/marketing-memos-blog-xxx/warm-coke/) - Even Coke makes a marketing mistake, missing their own mode of generating desire.
- [Cunning Codgers](https://www.siliconstrat.com/marketing-memos-blog-xxx/cunning-codgers/) - Silicon Valley discriminates against older, more cunning workers. This may explain VCs dismal returns.
- [Antisocial Media](https://www.siliconstrat.com/marketing-memos-blog-xxx/antisocial-media/) - Social media is not a broadcast platform, yet B2B marketers use it as one.
- [The Price Isn’t Right](https://www.siliconstrat.com/marketing-memos-blog-xxx/the-price-isnt-right/) - Finding the starting range of prices for a product is essential but too often treated as mystic precognition.
- [Segment Sense](https://www.siliconstrat.com/marketing-memos-blog-xxx/segment-sense/) - Segmenting is a painful science, and most companies don't do it well or at all. Here is why and what to do about it.
- [Tidal Waves](https://www.siliconstrat.com/marketing-memos-blog-xxx/tidal-waves/) - Catching waves is a marketing job, one that magazine publishers have failed to do. Know your tides.
- [Analyze This](https://www.siliconstrat.com/marketing-memos-blog-xxx/analyze-this/) - Accenture predicts a dearth of data scientists, but this won't impeded how most of the analytics market will evolve.
- [Badly Branded](https://www.siliconstrat.com/marketing-memos-blog-xxx/branding-across-segments/) - Branding for commodities and across complex segments requires knowing where there is unity. Finding the overlaps leads to headline value propositions.
- [Reputation Rehabilitation](https://www.siliconstrat.com/marketing-memos-blog-xxx/reputation-rehabilitation/) - Negative branding is earned, and overcoming it takes time, effort and some good strategy.
- [iYear](https://www.siliconstrat.com/marketing-memos-blog-xxx/iyear/)
- [Fast Enough](https://www.siliconstrat.com/marketing-memos-blog-xxx/fast-enough/) - Microsoft, Amazon and Nooks all show the great strategy and deep downside to being a fast follower in new markets.
- [Channeling Brands](https://www.siliconstrat.com/marketing-memos-blog-xxx/channel-brand-management/) - Channels must be trained to promote your brand as your would train your own sales force.
- [Bad News](https://www.siliconstrat.com/marketing-memos-blog-xxx/bad-news/) - Top management needs to hear bad news and marketers need to give it to them good and hard.
- [Homicidal Salesmen](https://www.siliconstrat.com/marketing-memos-blog-xxx/homicidal-salesmen/) - Improving lead quality keeps salesmen from poisoning your morning cup of coffee.
- [Apple Worms](https://www.siliconstrat.com/marketing-memos-blog-xxx/apple-worms/) - Apple's iOS 7 borrows design from other devices and breaks no new ground, which breaks Apple's perceived value.
- [Sales Quality](https://www.siliconstrat.com/marketing-memos-blog-xxx/sales-quality/) - Marketing should make sales superfluous. Doing so makes salespeople happy.
- [Pricing Pugilism](https://www.siliconstrat.com/marketing-memos-blog-xxx/pricing-pugilism/) - Raising prices while competitors lower theirs can be a great strategic move.
- [Brand Bonuses](https://www.siliconstrat.com/marketing-memos-blog-xxx/brand-bonuses/) - Branding means more than just fat margins, though hefty profits are a Good Thing.
- [Lavish Leadership](https://www.siliconstrat.com/marketing-memos-blog-xxx/lavish-leadership/) - Microsoft suffers from either too much leadership, or leadership too highly concentrated in the wrong place.
- [Buzz Kill](https://www.siliconstrat.com/marketing-memos-blog-xxx/buzz-kill/) - Marketing’s job is to charm people out of their money, preferably by articulating the true value of necessary products. Yet many marketing managers slip straight to snake oil salesmanship.
- [Managing Market Movement](https://www.siliconstrat.com/marketing-memos-blog-xxx/managing-market-movement/) - What do J.C. Penny CEOs, Hitler and start-up founders have in common? They are impatient.
- [Wanting Needs](https://www.siliconstrat.com/marketing-memos-blog-xxx/wanting-needs/) - Knowing if you are selling needs or wants is primal and will shape your go-to-market strategy.
- [Invisible Competitors](https://www.siliconstrat.com/marketing-memos-blog-xxx/invisible-competitors/) - Android in China shows how non-product competition can cripple a business. Tangent barriers are often the most impenetrable barriers.
- [Not Satisfied?](https://www.siliconstrat.com/marketing-memos-blog-xxx/not-satisfied/) - Not knowing if your customers are satisfied should make you unsatisfied.
- [Promotional Propaganda](https://www.siliconstrat.com/marketing-memos-blog-xxx/promotional-propaganda/) - You set reality in your market. But stretch reality too far, and it is propaganda and that will wreck you.
- [Content Continence](https://www.siliconstrat.com/marketing-memos-blog-xxx/content-continence/) - There is no grand magic to content marketing. Yet many promotion probationers manage to muck it up. It has to be targeted, relevant, spreadable and shareable.
- [Triple Targeted](https://www.siliconstrat.com/marketing-memos-blog-xxx/triple-targeted/) - Market forces can never be denied, and we are witnessing new and highly profitable ways of wasting people’s time.
- [Targeting Buyers](https://www.siliconstrat.com/marketing-memos-blog-xxx/targeting-buyers/) - Marketing is a bit like target practice. You aim for the middle to score the most points.
- [Media Mutters](https://www.siliconstrat.com/marketing-memos-blog-xxx/media-mutters/) - They broadcast, you broadcast, people broadcast. Keeping it all consistent is the trick.
- [Don’t Survey](https://www.siliconstrat.com/marketing-memos-blog-xxx/dont-survey/) - Some many people want to survey everybody, which leads to unprofitable data.
- [Basic Bodhi](https://www.siliconstrat.com/marketing-memos-blog-xxx/basic-bodhi/) - A problem that new products and most start-ups face is how to gain brand awareness. There are dozens of tactical paths to making people aware that you exist, but there is a smaller set of imperatives for establishing quick and cost-effective brand awareness.
- [Relo Ready](https://www.siliconstrat.com/marketing-memos-blog-xxx/relo-ready/)
- [Not-so-great Expectations](https://www.siliconstrat.com/marketing-memos-blog-xxx/not-so-great-expectations/) - Apple sets customer expectation based on the customer, not the product. It is a self-reinforcing brand.
- [Mystique Mistakes](https://www.siliconstrat.com/marketing-memos-blog-xxx/mystique-mistakes/) - Apple Maps was a brand mystique assault from the inside.
- [Tripping Customers](https://www.siliconstrat.com/marketing-memos-blog-xxx/tripping-customers-attention/) - You have to get their attention first, which in our noisy modern world is a tough trick.
- [Play Real Good](https://www.siliconstrat.com/marketing-memos-blog-xxx/marketing-through-the-noise/) - A violin player in a crowded subway makes a good metaphor for marketing in an increasingly noisy and indifferent world.
- [Selling Vapor](https://www.siliconstrat.com/marketing-memos-blog-xxx/selling-ideas-is-like-selling-vapor/) - Marketing ideas requires making them simple, personalized, non-threatening and with an end objective.
- [Messaging Messes](https://www.siliconstrat.com/marketing-memos-blog-xxx/messaging-messes/) - B2B marketing messages tend toward blah blah blah. Here's how to be precise and move prospects more rapidly through the funnel.
- [Innovative Followers](https://www.siliconstrat.com/marketing-memos-blog-xxx/innovative-followers/) - Innovation is fine, but fast followers are favored and get fatter market share with less risk.
- [B2B Emotive Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/b2b-emotive-marketing/) - B2B buyers, even CEOs, require emotional biasing. And yet B2B market typically lacks any real emotion. See why this is important.
- [Silicon Valley Bleeding](https://www.siliconstrat.com/marketing-memos-blog-xxx/silicon-valley-bleeding/) - Is Silicon Valley heading to Colorado, Texas or North Carolina ... or all of the above. If can, but isn't quite yet.
- [Ill-Lumina](https://www.siliconstrat.com/marketing-memos-blog-xxx/ill-lumina/) - It doesn't take and MBA to know that spending $450 to market a $50 phone isn't profitable.
- [Funnel Fun](https://www.siliconstrat.com/marketing-memos-blog-xxx/remove-sales-funnel-steps/) - Marketing should focus on eliminating the top levels of the sales funnel. It is doable, but it ain't easy.
- [Social Shortcomings](https://www.siliconstrat.com/marketing-memos-blog-xxx/social-shortcomings/) - Too many start-ups rely completely on social media marketing, which is why there are often fewer start-ups.
- [The HP Wayward](https://www.siliconstrat.com/marketing-memos-blog-xxx/the-hp-wayward/) - HP's brand has fallen far since the Bill and Dave days, in no small part to diversification without decentralization. Expect more layoffs, contractions and bad strategic decisions.
- [Fiat Folly](https://www.siliconstrat.com/marketing-memos-blog-xxx/fiat-folly/) - Fiat's advertising campaign for their ultra-compact urban car violates many basic marketing rules. They deserve to be stuck with Chrysler.
- [Marketing Band-aid](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-bands-are-like-marketing-departments/) - Marketing departments and rock bands have more in common than chemical dependencies. They have to perform as a unit or lose their audience.
- [The HP (Hard) Way](https://www.siliconstrat.com/marketing-memos-blog-xxx/support-is-a-product/) - Service is a product, which makes the product-centric HP's inability to serve their customers problematic.
- [Break Down](https://www.siliconstrat.com/marketing-memos-blog-xxx/break-down/) - Why do many founders ignore market segmentation? Let me count the ways ...
- [Emotion Promotion](https://www.siliconstrat.com/marketing-memos-blog-xxx/emotion-promotion/) - Tech vendors rarely use emotions to brand or sell IT products. Shame really, because it works.
- [Integrated Biased](https://www.siliconstrat.com/marketing-memos-blog-xxx/integrated-biased/) - Marketing eases and speeds sales by teaching biases and building "metal integration."
- [Biasing Buyers](https://www.siliconstrat.com/marketing-memos-blog-xxx/biasing-buyers-with-branding/) - Viable leads are better than qualified leads, and it all comes from biasing buyers before they buy.
- [Bogus Booths](https://www.siliconstrat.com/marketing-memos-blog-xxx/bogus-booths/) - Given how expensive exhibiting is, you better not lose. You must clearly communicate relevant value to folks with abbreviated attention spans (they are to busy staring at the booth babes).
- [Al Natural Splits](https://www.siliconstrat.com/marketing-memos-blog-xxx/al-natural-splits/) - There are right and wrong ways -- natural and unnatural -- to segment markets. Little else is as important to market success.
- [Real SoLoMo](https://www.siliconstrat.com/marketing-memos-blog-xxx/real-solomo/) - The intersection of technologies -- like Social, Mobile and Location-based -- create new market and marketing opportunites.
- [B2Bing Social](https://www.siliconstrat.com/marketing-memos-blog-xxx/b2bing-social/) - B2B social media often has a missing part, and it isn't the part you think.
- [Faking Authenticity](https://www.siliconstrat.com/marketing-memos-blog-xxx/faking-authenticity/) - If you can fake authenticity, you may do well in politics. But social media is now enforcing authenticity and marketers need to heed.
- [Simple Statements](https://www.siliconstrat.com/marketing-memos-blog-xxx/simple-statements/) - Dr. John knows music, and might know marketing. Keeping it simple makes music and messaging work.
- [Shifty Soil](https://www.siliconstrat.com/marketing-memos-blog-xxx/shifty-soil/) - Tectonic market movements swallow entire companies and industries, and do so with alarming regularity in high tech. Spotting market fissures early ensures survival.
- [Leading Tech](https://www.siliconstrat.com/marketing-memos-blog-xxx/ceo-leadership-for-high-tech/) - HP and Apple both floundered when their source of leadership departed. CEO-level leadership in technology requires channeling vision, yours or your employees.
- [New and Improved](https://www.siliconstrat.com/marketing-memos-blog-xxx/new-and-improved/) - High tech is almost an endless march of New And Improved products. But marketing them like laundry detergent is a mistake. Knowing when and how to apply new release marketing tactics creates a better marketing strategy.
- [HP Hip Plop](https://www.siliconstrat.com/marketing-memos-blog-xxx/hp-hip-plop/) - Is Leo Apotheker's recent product abandonment strategy rattled investors and HP employees. Business should do the opposite. Here's why the New HP Way is wasted.
- [Valuable Motives](https://www.siliconstrat.com/marketing-memos-blog-xxx/valuable-motives/) - The overlap between buyer motivations and your differentiation is where value is created. So why are you basing your market messages on other stuff?
- [Pest Promotions](https://www.siliconstrat.com/marketing-memos-blog-xxx/pest-promotions/) - Promotions are good. Over-promotions are deadly. Knowing when to not pitch a customer is important and poorly practiced. Just ask Juana and Juan.
- [Abstract Agent](https://www.siliconstrat.com/marketing-memos-blog-xxx/abstract-agent/) - Religion has a lot in common with Apple and iPods. They both use the same mechanics for marketing abstract products and benefits.
- [B2B Buzzing](https://www.siliconstrat.com/marketing-memos-blog-xxx/b2b-buzzing/) - Social media is a great promotional vehicle, though you couldn't tell that by enterprise product promotions. Here is why it doesn't work and how to make it.
- [Social Service](https://www.siliconstrat.com/marketing-memos-blog-xxx/social-service/) - A brief book launch experiment compares the value of banner ads and social media promotions.
- [Don't Compete](https://www.siliconstrat.com/marketing-memos-blog-xxx/do-not-compete/) - When entering a market already dominated by big competitors, use some street fighting tactics to not compete and thus not get beaten.
- [Slab Segments](https://www.siliconstrat.com/marketing-memos-blog-xxx/slab-segments/) - Android tablets are showing how a market can segment itself, and how letting it do so can lead to market domination.
- [Research Riddle](https://www.siliconstrat.com/marketing-memos-blog-xxx/research-riddle/) - Nobody likes spending money on market research, but it reduces the probability of failure. See when to apply research and make the investment most profitable.
- [MiSFiT](https://www.siliconstrat.com/marketing-memos-blog-xxx/microsofts-missing-marketing-mojo/) - CTIA, the annual mobile tradeshow, showed that Microsoft has lost its marketing mojo. It hurts to be last.
- [Darwin Wins](https://www.siliconstrat.com/marketing-memos-blog-xxx/darwin-wins/) - The mobile device market is a Darwin teaching moment, where Android is the rapidly mating mutt and iPhone is a genetically hobbled purebred.
- [Event Vitality](https://www.siliconstrat.com/marketing-memos-blog-xxx/trade-shows-wont-die/) - Why are tradeshows still alive? Because they are the original social media for marketing. yet you may not be treating it as such.
- [Free Thinking](https://www.siliconstrat.com/marketing-memos-blog-xxx/free-thinking/) - B2B buyers are an ornery lot. Disallowing unsupervised thinking is key to moving a sales process forward.
- [Bustle Bit Business](https://www.siliconstrat.com/marketing-memos-blog-xxx/nfc-payment-system-competition/) - On the low end, there is $28B in small-transaction payment profits, which explains why everybody from Google to Visa is racing to make it happen.
- [Bean Bits](https://www.siliconstrat.com/marketing-memos-blog-xxx/bean-bits/) - HP is changing their business focus and Starbucks is changing their logo. Both are branding related and interrelated.
- [Innovation Insufficiency](https://www.siliconstrat.com/marketing-memos-blog-xxx/apples-five-percent-problem/) - Apple innovates, yet stays stuck at 5% market share. The same thing is about to happen to them vis-a-vis smartphones and slates.
- [Cheap Research](https://www.siliconstrat.com/marketing-memos-blog-xxx/cheap-market-research-is-unwise/) - Marketing research cannot be done on the cheap. Nor should it. When qualitative, quantitative and statistical issues are combined, rigors must be applied.
- [Up](https://www.siliconstrat.com/marketing-memos-blog-xxx/saas-up-selling-essentials/) - Up-selling freemium is central to most SaaS plays, and yet these vendors often ignore the most valuable asset they have to turn free accounts into paid accounts.
- [Shift Happens](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-broadcast-television-will-die/) - The Internet has changed the office and the living room. Broadcast TV, as we now know it, is doomed.
- [Frictionless Clouds](https://www.siliconstrat.com/marketing-memos-blog-xxx/hp-cloud-computing-marketing/) - HP presents CloudStart and shows a critical aspect of product marketing - reducing friction in buyer decision making.
- [Breaking Barriers](https://www.siliconstrat.com/marketing-memos-blog-xxx/google-breaks-the-rules-of-the-wireless-market/) - Google is breaking the carrier revenue model for mobile apps. This is a classic marketing strategy move and one targeting Apple.
- [IBM Indirection](https://www.siliconstrat.com/marketing-memos-blog-xxx/ibm-reorganization-echoes-a-failed-past-and-future/) - How IBM's move back toward a centralized organization structure may tempt another bout with bankruptcy.
- [Android Drive](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-android-app-inventor-canges-market-dynamics/) - Android App Inventor is the Nexus One of mobile applications, which means it changes everything and grows Android market share. Here is why the pundits don't get it.
- [Marketing Innovation](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-marketing-affects-innovation/) - Marketing and innovation are the only two important aspects to business, so it is little wonder that marketing affects and creates innovation. Entrepreneurs and CEOs need to understand how marketing creates innovation and success.
- [Ballmer Bye-Bye?](https://www.siliconstrat.com/marketing-memos-blog-xxx/ballmer-bye-bye/)
- [Networked News](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-newspapers-will-survive/)
- [Stack ‘Em](https://www.siliconstrat.com/marketing-memos-blog-xxx/when-will-oracle-buy-brocade/)
- [Mobile Movement](https://www.siliconstrat.com/marketing-memos-blog-xxx/mobile-operating-system-market-trends-winners-losers/)
- [B2B Socially](https://www.siliconstrat.com/marketing-memos-blog-xxx/b2b-social-media-and-networking/)
- [Positioning Power](https://www.siliconstrat.com/marketing-memos-blog-xxx/product-positioning-and-growth/)
- [Anti-Oracle](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-antitrust-is-inevitable-for-oracle/)
- [Ora-gel](https://www.siliconstrat.com/marketing-memos-blog-xxx/oracle-sun-merge-roadmap-strategy/)
- [Brandaid](https://www.siliconstrat.com/marketing-memos-blog-xxx/brand-authentisity-and-google/)
- [App Avalanche](https://www.siliconstrat.com/marketing-memos-blog-xxx/microsoft-an-also-ran-in-smartphones/)
- [Open Changes](https://www.siliconstrat.com/marketing-memos-blog-xxx/how-open-source-can-change-market-rules/)
- [Branded](https://www.siliconstrat.com/marketing-memos-blog-xxx/branded/)
- [Threat and Alliance](https://www.siliconstrat.com/marketing-memos-blog-xxx/technology-alliances-and-warfare/)
- [Desktop Disconnect?](https://www.siliconstrat.com/marketing-memos-blog-xxx/web-launched-office-applications-market/)
- [Adobeture](https://www.siliconstrat.com/marketing-memos-blog-xxx/adobe-omniture-acqusition-strategic-future/)
- [Eco Octopi](https://www.siliconstrat.com/marketing-memos-blog-xxx/vmware-whole-product-cloud-strategy/)
- [VC Vigilance](https://www.siliconstrat.com/marketing-memos-blog-xxx/venture-capital-chasing-safer-industries/)
- [Miserably Misaligned](https://www.siliconstrat.com/marketing-memos-blog-xxx/why-sales-and-marketing-do-not-align/)
- [Solid Move](https://www.siliconstrat.com/marketing-memos-blog-xxx/ssd-market-shift/)
- [Mobile SaaS](https://www.siliconstrat.com/marketing-memos-blog-xxx/mobile-saas-market-intersection-growth/)
- [SaaS Survives](https://www.siliconstrat.com/marketing-memos-blog-xxx/saas-survives-recessions-salesforce/)
- [Segmenting Inside](https://www.siliconstrat.com/marketing-memos-blog-xxx/embedded-linux-marketing/)
- [Mobile Mayhem](https://www.siliconstrat.com/marketing-memos-blog-xxx/trends-in-the-mobile-market-internet/)
- [Glass Breaks](https://www.siliconstrat.com/marketing-memos-blog-xxx/sun-breaks-glassfish-promotion/)
- [White Space Gold Rush](https://www.siliconstrat.com/marketing-memos-blog-xxx/white-space-gold-rush/)
- [The Once and Never King](https://www.siliconstrat.com/marketing-memos-blog-xxx/linux-desktop-market-situation/)
- [Rudderless](https://www.siliconstrat.com/marketing-memos-blog-xxx/selling-technology-in-a-recession/)
- [Sol Long](https://www.siliconstrat.com/marketing-memos-blog-xxx/suns-silly-email-marketing/)
- [Weaving Markets](https://www.siliconstrat.com/marketing-memos-blog-xxx/codeweavers-markets-and-macs/)
- [Political Branding](https://www.siliconstrat.com/marketing-memos-blog-xxx/political-branding/)
- [Bill and Jerry](https://www.siliconstrat.com/marketing-memos-blog-xxx/bill-and-jerry/)
- [Breaking Security](https://www.siliconstrat.com/marketing-memos-blog-xxx/breaking-a-market-status/)
- [Microsoft Myopia](https://www.siliconstrat.com/marketing-memos-blog-xxx/microsoft-myopia/)
- [Embedded](https://www.siliconstrat.com/marketing-memos-blog-xxx/embedded-linux-market-dynamics/)
- [Oracle Roars](https://www.siliconstrat.com/marketing-memos-blog-xxx/oracle-crm-saas-marketing/)
- [Flashback](https://www.siliconstrat.com/marketing-memos-blog-xxx/flashback/)
- [Micro-hoo?](https://www.siliconstrat.com/marketing-memos-blog-xxx/microsoft-yahoo-mistake/)
- [Mobile Mambo](https://www.siliconstrat.com/marketing-memos-blog-xxx/mobile-mambo/)
- [Commoditized Consolidation](https://www.siliconstrat.com/marketing-memos-blog-xxx/commoditized-consolidation/)
- [Netscape Necrology](https://www.siliconstrat.com/marketing-memos-blog-xxx/netscape-necrology/)
- [Errant GPS Ad](https://www.siliconstrat.com/marketing-memos-blog-xxx/errant-gps-ad/)
- [Wireless Wedge](https://www.siliconstrat.com/marketing-memos-blog-xxx/opening-closed-markets/)
- [Enterprising SaaS](https://www.siliconstrat.com/marketing-memos-blog-xxx/Enterprising-SaaS/)
- [To Service is to Profit](https://www.siliconstrat.com/marketing-memos-blog-xxx/To-Service-is-to-Profit/)
- [Application development, Fast, Cheap and Right](https://www.siliconstrat.com/marketing-memos-blog-xxx/Application-development-Fast-Cheap-and-Right/)
- [Prototype a market](https://www.siliconstrat.com/marketing-memos-blog-xxx/Prototype-a-market/)
- [GPLv3 Sabers Rattle](https://www.siliconstrat.com/marketing-memos-blog-xxx/GPLv3-Sabers-Rattle/)
- [Software is now SaaSy](https://www.siliconstrat.com/marketing-memos-blog-xxx/Software-is-now-SaaSy/)
- [Horizontal commoditization](https://www.siliconstrat.com/marketing-memos-blog-xxx/Horizontal-commoditization/)
- [Momentum is fleeting](https://www.siliconstrat.com/marketing-memos-blog-xxx/Momentum-is-fleeting/)
- [Marketing to Sales](https://www.siliconstrat.com/marketing-memos-blog-xxx/Marketing-to-Sales/)
- [Is IT Software Doomed?](https://www.siliconstrat.com/marketing-memos-blog-xxx/Is-IT-Software-Doomed/)
- [Open Source Stealing Market Share](https://www.siliconstrat.com/marketing-memos-blog-xxx/Open-Source-Stealing-Market-Share/)
- [Externalizing myth as marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/Externalizing-myth-as-marketing/)
- [Intangible marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/Intangible-marketing/)
- [Easy come, easy go . . .](https://www.siliconstrat.com/marketing-memos-blog-xxx/Easy-come-easy-go/)
- [Darwin lives!](https://www.siliconstrat.com/marketing-memos-blog-xxx/Darwin-lives/)
- [Cold, dead fish - version 2.0](https://www.siliconstrat.com/marketing-memos-blog-xxx/Cold-dead-fish-version-20/)

## Pages

- [Home](https://www.siliconstrat.com/) - Silicon Strategies Marketing helps you dominate markets by guiding you through the scientific rigors of marketing strategy.
- [SuSE/Novell](https://www.siliconstrat.com/clients/client-case-studies/suse-novell/) - See how marketing strategy changed the rules of market communications and brought SuSE Linux to parity with Red Hat.
- [Let's Dominate Your Market](https://www.siliconstrat.com/contact/) - Contact Silicon Strategies Marketing and begin formalizing your marketing efforts.
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- [A “support” case study: Facebook total fail](https://www.siliconstrat.com/a-support-case-study-facebook-total-fail/)
- [Vision and Values at Silicon Strategies Marketing](https://www.siliconstrat.com/about-ssm/vision-and-values-at-silicon-strategies-marketing/) - Silicon Strategies Marketing values helps our clients dominate their markets. Our marketing consultancy to high technology companies is driven by these values.
- [Guy Smith – Chief Marketing Strategist](https://www.siliconstrat.com/about-ssm/guy-smith-chief-marketing-strategist/) - Guy Smith, founder and chief marketing strategy consultant at Silicon Strategies Marketing. Guy, the author of the Start-up CEOs Marketing Manual, drives market dominance for high tech firms.
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- [Whole Product Definition](https://www.siliconstrat.com/technology-marketing/whole-product-definition/) - Whole product planning starts with market segmentation, competitive positioning and defining value propositions that create expected and augmented products.
- [Buyer Genotypes/Personae](https://www.siliconstrat.com/technology-marketing/buyer-genotypes-personae/) - Many people participate in buying decisions. Some influence, some mandate, and some have veto power. It is critical to know each buyer genotype/personae.
- [Market Segmentation](https://www.siliconstrat.com/technology-marketing/market-segmentation/) - Market segmentation analysis is the science of dividing a large market into small, manageable pieces that can be prioritized and dominated.
- [Market Definition](https://www.siliconstrat.com/technology-marketing/market-definition/) - Defining your market starts with defining your total market, then reducing that based on a series of constraints to discover addressable and realistic markets.
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- [Telamon](https://www.siliconstrat.com/clients/client-case-studies/telamon/) - Telamon sold software needed by people with high stress jobs. We used this emotion to grow revenues over 53% in the first year and killing two competitors.
- [Rubric](https://www.siliconstrat.com/clients/client-case-studies/rubric/) - Rurbic, in the technology localisation business, needed a head-to-toe overhaul of their marketing strategy and help with marketing operations.
- [FundNET](https://www.siliconstrat.com/clients/client-case-studies/fundnet/) - FundNET contacts us to help identify stronger market messages and had a rapid 400% ROI as well as driving a core product change.
- [Foreign Exchange Translations](https://www.siliconstrat.com/clients/client-case-studies/foreign-exchange-translations/) - Vending translation services is tough due to niche issues and commoditization. Market research led FXTrans into a market-leading role.
- [VA Software](https://www.siliconstrat.com/clients/client-case-studies/va-software/) - VA Software pivoted from being a hardware company to an enterprise software vendor. This case study shows some of the complexities involved in pivots.
- [Private Social Networks](https://www.siliconstrat.com/clients/client-case-studies/private-social-networks/) - A marketing case study on how to approach branding and messaging early in a start-ups existence.
- [DeviceAnywhere](https://www.siliconstrat.com/clients/client-case-studies/deviceanywhere/) - Complex solutions often require simple approaches. This case study shows how Silicon Strategies Marketing accelerated DeviceAnywhere's success.
- [White Papers](https://www.siliconstrat.com/white-papers/) - Marketing white papers covering marketing strategy and how to accelerate past your competitors.
- [Market Research](https://www.siliconstrat.com/services/market-research/) - Primary and secondary, quantitative and qualitative market research to ensure your products succeed in the market by meeting market expectations and outmaneuvering your competition.
- [Selected Silicon Strategies Clients](https://www.siliconstrat.com/clients/some-of-our-clients/) - A list of our favorite Silicon Strategies Marketing clients with links to selected case studies.
- [Marketing Memos Blog](https://www.siliconstrat.com/xxx-marketing-memos-blog-xxx/) - Marketing memos is one of Silicon Valley's top marketing strategy blogs, offering unique perspectives on marketing and the tech industry.
- [Mentored, one-day strategy development for startups](https://www.siliconstrat.com/mentored-one-day-strategy-development-for-startups/) - Get your go-to-market strategy straight the first time. We take your startup team through the rigors of devising a sound go-to-market plan.
- [Masters Conference 2015](https://www.siliconstrat.com/masters-conference-2015/)
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- [Start-ups – Setting A Good Foundation](https://www.siliconstrat.com/about-ssm/how-we-help/start-ups/) - Your early years are critical to survival, so let us help you succeed. Silicon Strategies Marketing consultants have helped start-ups master their marketing strategy.
- [Seminars & Sessions](#)
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- [Marketing Strategy Development](https://www.siliconstrat.com/services/marketing-strategy-development/) - Creating your go-to-market strategy is not simple, but it is scientific. A solid strategy makes your products successful, maximizes your revenues and crushes your competitors.
- [Sitemap](https://www.siliconstrat.com/sitemap/)
- [Mid-sized Companies](https://www.siliconstrat.com/about-ssm/how-we-help/mid-sized-companies/) - After explosive early sales, many companies choke. Companies stagnate for several reasons, and Silicon Strategies Marketing has many solutions depending on your specific situation.
- [Privacy - Your's is Safe With Us](https://www.siliconstrat.com/privacy-statement/)
- [Marketing Strategy Seminars](https://www.siliconstrat.com/services/marketing-strategy-seminars/) - Provide your teams with on-site marketing strategy seminars. These classes, affordable event to start-ups, create uniform understanding of marketing strategy to drive precise go-to-market activities.
- [Interim Marketing Executives](https://www.siliconstrat.com/services/interim-marketing-executives/) - Hiring interim marketing executives and strategists helps you accelerate past plateaus or enter new markets without the expense and risk of more full-time hires.
- [Enterprises - Aligning teams and leading marketing initiatives](https://www.siliconstrat.com/about-ssm/how-we-help/enterprises/) - Silicon Strategies Marketing consultants lends credibility to executives and their missions while freeing you to focus on increasing enterprise value.
- [Copyright](https://www.siliconstrat.com/copyright-and-use/)
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## Categories

- [General](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/general/)
- [Mobile](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/mobile/)
- [Open Source](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/open-source/)
- [Markets](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/markets/)
- [Linux](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/linux/)
- [Market Trends](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/market-trends/)
- [Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/marketing/)
- [Marketing Mistakes](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/marketing-mistakes/)
- [Buzz Management](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/buzz-management/)
- [Internet](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/internet/)
- [Search Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/search-marketing-seo/)
- [Management](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/management/)
- [Branding](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/branding/)
- [Promotions](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/promotions/)
- [SaaS](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/saas/)
- [Venture Capital](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/venture-capital/)
- [Social Media](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/social-media/)
- [M&A](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/ma/)
- [Product Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/product-marketing/)
- [Market Research](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/market-research/)
- [Communications](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/communications/)
- [Marketing Strategy](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/marketing-strategy/)
- [Cloud Computing](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/cloud-computing/)
- [Business Strategy](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/business-strategy/)
- [Start-ups](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/start-ups/)
- [Messaging](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/messaging/)
- [Advertising](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/advertising/)
- [Marketing Automation](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/marketing-automation/)
- [Digital Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/digital-marketing/)
- [Posioining](https://www.siliconstrat.com/marketing-memos-blog-xxx/category/posioining/)

## Tags

- [market](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/market/)
- [trends](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/trends/)
- [deviceanywhere](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/deviceanywhere/)
- [survey](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/survey/)
- [positioning](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/positioning/)
- [segments](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/segments/)
- [social networking](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/social-networking/)
- [b2b](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/b2b/)
- [busines to business](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/busines-to-business/)
- [sales cycle](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/sales-cycle/)
- [microsoft](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/microsoft/)
- [ballmer](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/ballmer/)
- [opportunities](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/opportunities/)
- [fire](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/fire/)
- [apple](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/apple/)
- [google](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/google/)
- [android](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/android/)
- [pads](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/pads/)
- [slates](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/slates/)
- [management](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/management-2/)
- [leadership](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/leadership/)
- [strategy](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/strategy/)
- [brands](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/brands/)
- [branding](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/branding-2/)
- [margins](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/margins/)
- [mercedes](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/mercedes/)
- [hp](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/hp/)
- [vc](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/vc/)
- [angel](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/angel/)
- [investing](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/investing/)
- [start-ups](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/start-ups-2/)
- [entrepreneurs](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/entrepreneurs/)
- [nokia](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/nokia/)
- [coke](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/coke/)
- [value propositions](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/value-propositions/)
- [advertising](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/advertising-2/)
- [promotions](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/promotions-2/)
- [marketing research](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/marketing-research/)
- [surveys](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/surveys/)
- [brand](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/brand/)
- [decisions](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/decisions/)
- [instincts](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/instincts/)
- [content](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/content/)
- [affectiveness](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/affectiveness/)
- [cmo](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/cmo/)
- [big data](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/big-data/)
- [integration](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/integration/)
- [perception](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/perception/)
- [beliefs](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/beliefs/)
- [communicatios](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/communicatios/)
- [prospects](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/prospects/)
- [rational apathy](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/rational-apathy/)
- [delay](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/delay/)
- [trust](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/trust/)
- [loyalty](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/loyalty/)
- [steve jobs](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/steve-jobs/)
- [innovation](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/innovation/)
- [desirable](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/desirable/)
- [sales phases](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/sales-phases/)
- [personae](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/personae/)
- [behavior](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/behavior/)
- [customer](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/customer/)
- [promotion](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/promotion/)
- [marcom](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/marcom/)
- [communications](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/communications-2/)
- [operations](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/operations/)
- [value](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/value/)
- [sales](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/sales/)
- [whole product](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/whole-product/)
- [partners](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/partners/)
- [change](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/change/)
- [needs](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/needs/)
- [competitors](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/competitors/)
- [messaging](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/messaging-2/)
- [product management](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/product-management/)
- [product marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/product-marketing-2/)
- [features](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/features/)
- [early adopters](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/early-adopters/)
- [channels](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/channels/)
- [messages](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/messages/)
- [seo](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/seo/)
- [keywords](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/keywords/)
- [expectations](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/expectations/)
- [buzz](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/buzz/)
- [revenues](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/revenues/)
- [copy-writing](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/copy-writing/)
- [brand image](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/brand-image/)
- [UX](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/ux/)
- [research](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/research/)
- [differentiation](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/differentiation/)
- [product](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/product/)
- [corporate](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/corporate/)
- [filters](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/filters/)
- [visibility](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/visibility/)
- [culture](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/culture/)
- [cultural](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/cultural/)
- [subcultures](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/subcultures/)
- [lead generation](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/lead-generation/)
- [cost](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/cost/)
- [effectiveness](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/effectiveness/)
- [stakeholders](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/stakeholders/)
- [publishing](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/publishing/)
- [books](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/books/)
- [market research](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/market-research-2/)
- [honesty](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/honesty/)
- [lies](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/lies/)
- [mission](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/mission/)
- [evaluate](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/evaluate/)
- [belief](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/belief/)
- [creation](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/creation/)
- [book](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/book/)
- [brad](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/brad/)
- [startup](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/startup/)
- [affordable](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/affordable/)
- [go-to-market](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/go-to-market/)
- [mapping](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/mapping/)
- [motivations](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/motivations/)
- [platform](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/platform/)
- [audience](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/audience/)
- [prepaganda](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/prepaganda/)
- [preganda](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/preganda/)
- [vague](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/vague/)
- [outbound](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/outbound/)
- [ethics](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/ethics/)
- [executives](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/executives/)
- [Mobile](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/mobile/)
- [Markets](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/markets/)
- [Marketing](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/marketing/)
- [Social Media](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/social-media/)
- [online](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/online/)
- [digital](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/digital/)
- [chasm](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/chasm/)
- [packaging](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/packaging/)
- [brand management](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/brand-management/)
- [alternatives](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/alternatives/)
- [disruptive](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/disruptive/)
- [groundbreaking](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/groundbreaking/)
- [price](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/price/)
- [lust](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/lust/)
- [motivation](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/motivation/)
- [generation](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/generation/)
- [progress](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/progress/)
- [segment](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/segment/)
- [saturation](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/saturation/)
- [layers](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/layers/)
- [plan](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/plan/)
- [metrics](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/metrics/)
- [alignment](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/alignment/)
- [internet](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/internet/)
- [censorship](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/censorship/)
- [facebook](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/facebook/)
- [twitter](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/twitter/)
- [video](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/video/)
- [draper](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/draper/)
- [statups](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/statups/)
- [consensus](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/consensus/)
- [growth hacking](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/growth-hacking/)
- [marketing experiments](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/marketing-experiments/)
- [marketing strategy](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/marketing-strategy/)
- [authenticity](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/authenticity/)
- [moog](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/moog/)
- [storytelling](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/storytelling/)
- [uber](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/uber/)
- [taylor swift](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/taylor-swift/)
- [titles](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/titles/)
- [readers](https://www.siliconstrat.com/marketing-memos-blog-xxx/tag/readers/)