Silicon Strategies Marketing white papers - insights in technology marketing strategy

Silicon Strategies Marketing - White papers on high technology marketing strategy

Silicon Strategies Marketing - Marketing Consultancy for the High Tech Industry

At Silicon Strategies Marketing, we believe in sharing our knowledge, business insight and experience. Our collection of white papers covers many topics involved in marketing strategy and high technology. We appreciate any feedback on the contents (please email comments to info@SiliconStrat.com).

Maslow’s Malady	Maslow's hierarchy of needs is very relevant to technology marketing, though it is anything but transparent.
Is IT Software Doomed?	Will the IT software business survive the rapid changes in markets and marketing? Can money still be made?
B2B Executive Loyalty	Executives do demonstrate loyalty behaviors. Learn how to tap into those who own the budgets for B2B relationships.
Manhandling Markets	How to change company and product positioning by changing the minds of the market. This paper is based on a case study of SUSE Linux and how the strategy increased sales by over 5,000%.
Touching Brands	Creating a brand requires driving your brand essence through every part of your company through which your customers interact. These "touch points" must carry your brand correctly and consistently.
Selling Empathy - the power of positioning and branding	This case study examines the impact that branding and product positioning plays in driving leads, sales and market dominance.
Commodity Strategies	You can win, you can break even, and you can quit the game. What is the right strategy in a commodity market, and how do you make it happen?
Defeating Commoditization	All products become commodities over time, even in high tech. This paper reviews some of the strategies you can take to fight the effects of commoditization.
Technology Marketing in Troubled Times	When customers face tough economic times, you face tough economic times. This paper examines one key aspect of customer psychology and how to use it to your advantage.
True Value	Communicating value to your customers is your primary mission, and the one you are likely not doing well.
Got Message? The Importance of Core Market Message Development.	Messaging to all of your buyers is important. Lighting up both halves of their brains drives qualified leads and shortens sales cycles. Learn the mysteries of appealing to both their logic and their emotions.
Zen Segmenting - Accelerating Market Dominance	Segmenting cannot be taken lightly. A good market segmentation model brings a lot of strategic advantages. Be creative and dominate your markets faster.
Buyer Genotypes - Gene Splicing for Fun and Profit	If you sell technology in a B2B environment, you have more than one buyer to sell to. Know your buyer "genotypes" and reduce your sales cycle.
Sales as Dating - It's all about commitment	High-end, high-tech sales are a lot like dating and marriage. Knowing the similarities shows you how to speed your customer to the altar.
What CxOs think about Linux	Revelations about what CIOs and CTOs think about Open Source and Linux, based on CxO interviews on behalf of SUSE.
Accelerating Software Development Through Collaboration	This paper was submitted to the 2002 ICSE conference and discusses how to accelerate software development through collaboration and knowledge capture.
Globalization by Design	In conjugation with the Software and Information Industry Association (SIIA), Silicon Strategies Market helps to explain the best practices in reaching international software buyers by designing globalization into products.

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