Silicon Strategies Marketing - Press and analyst withing the high tech industry   Silicon Strategies Marketing - Marketing Consultancy for the High Tech Industry        
 

Press and Analyst Marketing

The media and industry analysts are audiences to which you must market as carefully as you do to customers

"Never pick a fight with a guy that buys ink by the barrel."

Shoe

Objective: Have the media and analyst carry your story and
message to buyers everywhere.

Benefits: Fast, inexpensive, and broad communication to buyers or those who influence "buy" decisions.

Silicon Strategies Role: Crafting the stories that compel coverage.

The media and industry analysts are your allies. When coaxed correctly, they promote and defend your product and positioning. Keeping them educated and enthusiastic is an essential element of your promotional strategy.

Both media and analysts get paid for telling interesting stories.  It is your job to give them the story to tell. But like everyone else, reporters and analysts have different motivations and priorities. Because they are inundated daily with briefings from millions of companies, getting through to them requires knowing their motivations.

To stand out, to be noticed, requires plying the motivations of media, reporters and analysts, and working with these people on a personal level.

Guy Smith, the founder of Silicon Strategies Marketing, is well published in the industry as well as an experienced public speaker. Smith is also experienced at communicating and building relationships with reporters and analysts. This gives Silicon Strategies Marketing unique insights into the priorities and motivations of the media and analysts.

Silicon Strategies Marketing will plan media campaigns through your PR agency and orchestrate press and analyst briefings. We deliver your product message and story to garner free publicity, analyst recommendations, and ownership of valuable market mind share.

Contact Silicon Strategies Marketing to discuss how to get reporters and analyst to tell your interesting story.

Strategy Consultation

Contact Silicon Strategies Marketing today for a no-obligation review of your media and analyst outreach programs.

SSM White Paper

Manhandling a Market

See how PR becomes part of a market rule-changing strategy.

 
 
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