|
Objective: Have the media and
analyst carry your story and message to
buyers everywhere.
Benefits: Fast, inexpensive, and broad communication to
buyers or those who influence
"buy" decisions.
Silicon Strategies Role:
Crafting the stories that compel coverage.
The media and analysts are your
allies. When coaxed correctly, they
promote and defend your product
and positioning. Keeping them educated
and enthusiastic is an essential element of
your promotional strategy.
Both media and analysts get paid for
telling interesting stories, and it is your
job to give them the story to tell. But like everyone else, reporters and
analysts have different motivations and
priorities. Because they are inundated daily with
briefings from millions of companies,
getting through to them requires knowing
their motivations.
To
stand out, to be noticed, requires plying the motivations of
media, reporters and analysts, and working with these people on a personal
level.
Guy Smith, the founder of Silicon
Strategies Marketing, is well published in
the industry as well as an experienced public
speaker. Smith is also experienced at communicating
and building relationships with reporters and
analysts. This gives Silicon Strategies
Marketing unique insights into the priorities
and motivations of the media and analysts.
Silicon Strategies Marketing will plan media campaigns through your
PR agency, and orchestrate press and
analyst briefings. We deliver your
product message and story to garner free publicity,
analyst recommendations, and ownership of valuable market mind share.
Contact Silicon
Strategies Marketing for a telephone
consultation about your new product launch. |
