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Technology Marketing

• Market Definition
• Market Segmentation
• Buyer Genotypes
• Whole Product Definition
• Positioning
• Branding
• Market Messages
• Press and Analysts

Clients

• SUSE – Novell
• VA Software
• FundNET
• Rubric
• Telamon
• ORBiT
• Northern California Neurosurgery

White papers

Blog

About SSM

• Guy Smith, Principal
• Vision and Values
• Note to Executives
• Are you a consultant?

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