Cult Brands
A cult is a religion with no political power. Tom Wolfe Cults are good in the context of marketing, though not so much in real life. Religions are slightly more respectable, though each views the others as large cults. Yet the mechanics of cults, religions and matters of faith are informative in shaping a corporate brand. The difference between fanbois and followers is thin. In the early iPhone era, Apple customers were called a cult. Early adopters of iPhones were evangelical to the point of annoying. Regardless of personal motivation, iPhone fans fawned and proselytized the new portable computer. While their numbers were small and their zeal was large, the cult moniker was apropos. With relatively no market (political) power, the iPhone faithful were as bedeviling as Jehovah’s door knockers. Today, iEverything is a religion because the masses have adopted most, and sometimes all of the doctrine. Cults, religions and … Continue reading →